How to trade Forex profitably. Secrets of experienced traders. A few simple rules for how to trade binary options profitably How to trade profitably on binary options

“The speculator is constantly being sharpened from within by his main enemies. Hope and fear are inseparable from human nature. In stock speculation, when the market goes against you, you hope that each such day will be the last, and you lose more than you would have if you had not listened to your hope - that very ally that is such a powerful guarantor of success for the creators of empires and pioneers, big and small. And when the market goes in a favorable direction, you become afraid that the next day will take all your profits, and you exit the game too early. Fear is stopping you from making as much money as you should have. A successful trader must fight these two deep-seated instincts. He must reverse what may be called natural impulses. Instead of hoping, he should fear; instead of fear, he should feel hope. He must fear that his loss may become a much greater loss, and hope that his profit may become a great profit."
Edwin Lefebvre

Traders spend their entire lives looking for the answer to the same question. How to trade profitably permanently or long-term.

Naturally, this question is, in parallel with the construction of a trading strategy and trading plan, the most important.

Someone finds the answer and starts working on mistakes, someone quits the race and leaves this thankless task.

Regardless of whether you are a long-term investor or an options speculator, the issues of determining profitable trading are important for everyone.

Today I would like to talk a little about this and give some advice to those who have not yet built their own trading world.

In my opinion, there are several aspects to successful profitable trading.

1. Risk management- this is the most important thing (risk management), in the markets everyone trades not stocks, futures or options. everyone trades with risk, and if you learn to correctly distribute the risks of a trade over time, then you will learn to swim without leaving the race.

2. Diversification- this is the second aspect complementing the first point. By diversifying your portfolio with different financial instruments, you thereby distribute the risk across the portfolio and some assets hedge others,

3. Positive attitude in life. A positive attitude is vital to success, and a negative attitude is one of the hardest tests a trader must face. Doubt and lack of confidence are poison not only for traders, but for anyone who wants to succeed. No one can be successful for a long time; over the years, his brain records a lot of negative thoughts and relatively few positive ones, which are not enough to protect against negative influences.
A negative thinker is doomed to lose confidence and be unable to take the steps necessary to achieve success. Achieving small intermediate goals will help reduce negative influences and help cultivate a positive mindset. A positive attitude is vital to success, and a negative attitude is one of the hardest tests a trader must face.

Doubt and lack of confidence are poison not only for traders, but for anyone who wants to succeed. No one can be successful for a long time; over the years, his brain records a lot of negative thoughts and relatively few positive ones, which are not enough to protect against negative influences. A negative thinker is doomed to lose confidence and be unable to take the steps necessary to achieve success. Achieving small intermediate goals will help reduce negative influences and help cultivate a positive mindset.

It is vital for a trader to start replacing negative thoughts with positive ones. Since the subconscious part of the brain is more powerful than any computer, it is impossible to erase any of the sights, sounds and smells that were in your life; they are imprinted forever. If you become less susceptible to all negative things and increase the number of positive thoughts, then you will begin to get rid of all past negative “records” and create a mental state that is conducive to success.

It’s time to remember one very respected person, A.M. Gerchik.

Many who have encountered him say that he is a very positive person; of course, this is a vivid example of how a person replaces his negative thoughts with a positive attitude in life.

4. Trading plan. This is also quite an important point in profitable trading. But this can already be said about the work process itself.

Many people believe that a trading plan is all nonsense and doesn’t really help in trading, since you can trade by coin and there will still be a 50/50 chance.....
My answer is this... People simply have the wrong idea about the purpose of a trading plan and the structure of a trading plan.

First of all, this is not only the selection of instruments for trading. This is the whole range of measures related to your daily work in trading.
A trading plan is a trader’s algorithm, and how it is built will determine how your trading will turn out.
Let me give you an example of a trading plan from A.M. Gerchik.

Preliminary selection of shares.
-Preparation of the workplace.
-Preparation for trading.
-Preparing to enter a position.
-Entering the position.
-Position.
-Statistics.

A trading plan is a set of instructions for entering an exit from a position and a set of actions before and after trading. This should not be neglected. Until you systematize your trading... you will not achieve success.

5. Proper rest from work.
Well, the last point is proper rest. Hard mental and psychological work causes the body to become exhausted and proper rest is required to replenish the wasted energy.
IT’S DIFFICULT TO ADVICE ANYTHING HERE... Everyone chooses for themselves. be it relaxation with family, fishing, sports or anything else, everyone will choose for themselves... but it should definitely be noted that the more and better you replenish your body with positive energy, the more productive your work will be.

“The fear of 'being' a loser has a strange effect on what people 'do'. I have seen people who bought a share for $20, then sold their share when the share price rose to $30 because they were afraid of losing what they had in the first place. The same person, having bought a share for $20, will calmly watch as its price drops to, say, $3, and wait, hoping that the price will rise again. And so he can wait for the return of the initial price even for 20 years. This is an example of a person who is so afraid of loss, or believes so much that what was lost will return, that this actually leads to great losses... Winners “do” almost the same thing, but it’s the other way around. The moment they find out that they are in a losing position, that is, their stock prices begin to decline, they immediately sell those shares and prevent losses. They are not at all ashamed to say that they once had losses. Winners know that losing is part of the process of winning."

Kiosaki R., Lechter S.

Many day traders who trade futures also trade options - in the same markets or in different ones. Options are similar to futures in that they are often based on the same underlying instruments and have similar contract specifications. But options are traded completely differently. Options are available on , stock indices and individual stocks. They can be traded separately, using various strategies, or together with futures contracts or stocks, using them as a kind of insurance in the trade.

In the options market, trading is carried out using option contracts. The minimum unit of trade is one. Option contracts specify parameters such as the option type, expiration or exercise date, tick size, and tick price. For example, the option contract specification for ZG (gold, 100 troy ounces) is as follows:

Symbol (IB/Sierra graphs): ZG (OZG/OZP)

Please note that options contracts have three more input parameters than futures contracts: additionally there is a strike price, an execution style and a delivery method.

The contract specification is made for one contract, so the tick cost shown above is the cost per contract.

Approximately 9 out of 10 traders lose all their money on Forex within a few months and only a few traders can boast of high profits.

The question we asked a professional trader, owner of a million-dollar fortune, MrGold.

He gladly agreed to lift the veil of successful transactions, and in general explained how to trade profitably for a beginner who has just come to the Forex exchange.

Before you start trading, you need to find a good broker, preferably one who meets the following conditions:

• Cent account— allows you to play safely with a small deposit. That is, you load $100-500 into your account, and they turn into 10,000-50,000 units for trading.
• Minimum spread- This is something like a commission. You open a deal, and for this they take away several points from you. A $100 order might have a spread of $3. The broker can adjust the spread for each currency pair.
• Minimum leverage— the lower the leverage, the lower the risk of losing all your money. The best option is 1:10, but 1:100 will also suit us.
• Convenience and reliability of the platform— some mt4 may slow down or work incorrectly, which can cause you to lose money. Therefore, it is very important that the platform is convenient!
• No commission for withdrawal— several times I was faced with the fact that I paid a commission for withdrawal, where I had to give up to 10% of my profit.

The movement of a currency pair works according to a given algorithm, which can be influenced by several factors.

Firstly, the news of various countries that are related to the currency pair, so you need to follow the economic and political news.

And secondly, traders who buy and sell in large volumes. Such people are divided into bulls and bears, their influence can also be tracked.

In order to predict the movement of a currency pair, we will need to conduct 2 types of analysis: fundamental and technical.

1. Fundamental Analysis- consists of reading news that can really affect the movement of the currency. I usually read the news on Investing, where new messages appear quickly.

Pay attention to major events, when the president of the country or people close to him speak; such news has the strongest reflection in the growth and fall of the currency.

2. Technical analysis— involves analyzing a chart of a currency pair, where the highs and lows are considered to determine the trend and whether the currency will rise or fall in price.

For beginners, I recommend reading technical analysis, which is watched by thousands of professional traders -. This way you won't be swimming against the current.

Use a heat map

A currency heat map helps you quickly determine whether a currency is rising or falling relative to another currency.

If you are going to open and close a trade during the day, then use the time frames: 30 minutes, hour and 5 hours.

Let's look at one example:

GBP(British pound) - lost value relative to all other currencies. A CAD(Canadian dollar), on the contrary, began to grow strongly. Our task is to try to understand what accompanied the decline and rise of these currencies and, of course, read technical analysis.

After which you can safely choose a currency pair and make money on it!

7 Rules for profitable Forex trading

When you trade Forex for a long time, over time you develop rules that you try to adhere to in order to get maximum profit.

My list of such rules:

1. The amount of the opened lot should not exceed 0.1 units of the entire deposit (that is, 0.1% with a leverage of 1:100);
2. Do not open trades when the market fluctuates sharply; wait for a systematic rise or fall in the currency pair;
3. Place a stop order, sometimes we leave the computer, and your stop order can close the deal for you on time;
4. If big news is expected in the near future, then you definitely need to wait for it and see where the exchange rate goes;
5. If you have lost the last 4-6 trades, do not get discouraged and do not try to win back by raising your bet. Wait until tomorrow, you're just unlucky today.
6. When increasing your trading account, you should not withdraw all the profit, but leave at least 25%. To increase future earnings;
7. Test any new strategy on a demo account and only after several weeks of trading can you safely transfer it to a real account.

Of course, in one article it is impossible to learn all the secrets of how to trade Forex profitably, and if you want continuation and new information from traders, then write about it in the comments.

I started studying and trading binary options back in 2013. At that time, binary options trading was just in its infancy, and there was no information about what it was and how to trade. There were many one-day brokers who took the deposit and disappeared forever with the traders’ money, I also fell for such tricks and lost money.

During this time, several dozen strategies and various variations of strategies were tried, in which it was necessary to take into account many parameters, such as volatility, trading sessions, interest rate returns, trends, flats and much more.

And as always, I want to find something universal and very simple, and as it turned out, there is no single strategy for all situations. The market is always changing, and even if a strategy shows good results for a long time, there comes a time when the strategy for some reason stops working. The main reason for this is of course a psychological factor, and the second reason is that the market is changing, volatility is changing and trading is becoming difficult or impossible.

Over time, a certain understanding of the entire field of binary options comes, and everything unnecessary is eliminated. And this is what happened to me with strategies. I have identified 6 strategies that deserve special attention, all of them have proven their effectiveness, and you can make money from all of them.

Why is there not just one strategy, but 6 of them?

Well, first of all, traders who are just starting to trade will try several strategies, this happens with all traders. There is no trader who would take one strategy that he was told and trade only according to it. Perhaps he will trade successfully, but he will always be tormented by the thought that perhaps another strategy is even more profitable.

Therefore, any trader goes through this hell of choosing his own strategy. And only after trying several strategies, losing a certain amount of money on them, and gaining valuable experience, the trader comes to something average, to his average. And after several months or years of trading, the trader settles on one of his own strategies, according to which he trades. And no one in the whole world will be able to repeat his successes, since all traders are different and everyone thinks differently.

But, all these own strategies have a common beginning and something in between, and these beginnings are in these five strategies, which I will now talk about and show how to trade them. But you will need to do the end of the strategy yourself, that is, you will need to try all these strategies on your own account, trade them all, and come to your own strategy.

You can scour the entire Internet, ask all the traders, watch thousands of hours of videos, but you will still only come back to these strategies. There may be other parameters, other indicators, but the essence of the strategies will come down to these six strategies.

SKU – LOSS COMPENSATION SYSTEM

Trading on many strategies is carried out using the Loss Compensation System, abbreviated as LCS. There are different sku, let's look at the two most popular ones.

SKU Martingale

Martingale's SKU in the original involves doubling the next trade until the trade is closed with a profit. At the same time, all losses are covered, and a minimum income is obtained. This approach makes sense when we receive a 100% payout when we win.

In binary options, the profitability from a transaction is 70%-90%, and already on the fourth doubling we will begin to lose money, so simply doubling is not enough.

For binary options, they take an increase of 2.2, 2.5, 2.7, 3 times. These numbers are called coefficients.

In addition, although the following transactions are expected to increase in coefficients, the number of steps (steps) is now strictly limited. These coefficients can be adjusted to suit your needs. In addition, there are ready-made tables with odds, where you can select both the aggressiveness of the odds and the transaction amounts depending on the size of the deposit.

The advantage of SKU with coefficients is that the higher the level, the higher the income received, while in Martingale the income is fixed and minimal; for example, look at the third level in both tables. With the same risks, in Martingale the income is only 100 rubles, and in SKU 410, and the higher the levels, the greater the discrepancy in income and risks.

The image shows that having reached the seventh stage, if the transaction is successfully closed, the trader will compensate for all losses and receive a profit of 29,210 rubles. That’s where happiness is, that’s why traders, especially beginners, are so zealous in this strategy and love SKU, although they don’t really understand it, and only think that they will immediately earn a lot of money.

But we also need to look at the other side of this deal. If the transaction is closed with a loss, the trader will receive a total loss along with all previous transactions in the amount of 109,300 rubles.

Now it seems that this is not profitable, there is no profit in this, but this is not so. The point is that you only need to trade using the Martingel CCS together with some strategy that you already understand well and which gives more than 60% of profitable trades. And then, even if you receive a loss on the seventh stage, you will still be in the black over a long period of time.

For example, in a month you earned 400,000 rubles, and there was a “drain” of the seventh stage, where you lost 109,300 rubles. We take a calculator and calculate: 400,000-109,300 = 290,700 rubles per month, a very good income.

Thus, when trading using the SKU + strategy, the trader’s task is to make as many profitable trades as possible and as few unprofitable ones as possible.

If the seventh steps are closed with a minus very often, then you need to change either the strategy or refine it to perfection. Here the reason is not in the charts and price, but in your trading skills and abilities.

How to use the coefficient table, watch this video

SKU Oscar Grind

SKU Oscar Grind is good because it removes the emotional burden. This system does not have high levels, and money is earned more slowly than Martingale, but if you trade according to the strategy, you will never lose your account.

I won’t describe Oscar Grind here, everything has already been written in this article .

STRATEGIES FOR BINARY OPTIONS

The strategies will be listed in the order in which I tested and traded them. Here I will give a brief description of the strategies, but you will find a full description in the link in the text.

STRATEGY #1. 7 STEPS

Almost all beginners start with this strategy, and it’s clear why. At first glance, you don’t need to think at all here, trade according to the color of the candle and use 7 steps to increase the amount of transactions, and you will be happy. But everything is not as simple as it seems, let's figure out what's what.

CONDITIONS OF STRATEGY

There must be a microtrend
The trade is opened according to the color of the candle,
Expiration is equal to the timeframe,

Everything seems simple, but it is far from true. Some people call this strategy “color to color”, that is, we buy on a green candle and sell on a red one, but this is a mistaken opinion. If you trade every candle in a row like this, then in half an hour there will be nothing left of your deposit.

Trading according to the 7-step strategy, although it implies trading by the color of the candle, but not color by color, and certainly not every candle; these are different things that entail different consequences.

In the 7-step strategy, you need to trade when there is a trend, and you cannot trade when the zebra starts. Zebra is alternating candles of different colors.

Please note that in this image there are 7 candles of different colors, and there are also lingering zebras of 20-30 candles. It is clear that seven steps are not enough for you to wait out such a series of candles.

You cannot trade when there is uncertainty in the market, for example when Doji (Doji) candles appear, this is a candle with long shadows and a tiny body. From such a candle it is impossible to determine what the next candle will be and where the price will go next.

There are many more nuances to trading using this strategy, and they all need to be taken into account. And it’s impossible to study all this in a couple of minutes, it takes time and experience, you need hours of trading, and you need different market situations for you to remember price behavior patterns, and based on this, open a trade in the right direction.

All details of trading using the 7 Step strategy can be found on the pages:

I also highly recommend watching one day of live trading using the 7 Step strategy. The video is 4 hours long, don’t regret this time, and after watching you will have a clearer understanding of how to make money on binary options.

STRATEGY #2. SMA39

This strategy is based on the intersection of two moving averages with a period of 3 and a period of 9. Most traders know about this strategy, it can be said to be a classic of trading, but for some reason not everyone is able to trade with it, let’s figure out how to trade with the SMA39 strategy .

CONDITIONS OF STRATEGY

There must be a trend
SMA3 crosses SMA9,
The last candle should close above the intersection (in an uptrend) and should be in the color of the trend,
Expiration = timeframe*4,
SKU is used up to the 7th stage.

The image shows that when the blue SMA3 crosses the red SMA9, a trade is made. As a rule, a transaction is made with an expiration that is 4 times the timeframe. For example, if you are trading on a 1-minute chart, then the expiration should be 4 minutes, and if you are trading on a 15-minute chart, then the expiration will be 60 minutes.

Remember once and for all. This strategy only works when there is a trend; if there is a sideways movement, the strategy will give false signals and losses will begin, and no SKU will save you.

The trend is easy to determine; two lines SMA3 and SMA9 should have a slope in one direction and the distance between them should increase.

If you see that SMA3 and SMA9 are almost horizontal, or one SMA is lying and the other has a slope, then there is no trend and it is prohibited to open trades.

Details of the strategy in this video:

STRATEGY #3. 4 IN A ROW, 4 CANDLES

This strategy also has a lot of variations and names, and after trying different options that I found from different traders and on the Internet, I settled on the golden mean, this option.

CONDITIONS OF STRATEGY

4 ascending/descending candles of the same color should appear,
Doji candles are not taken into account,
The support/resistance level should be visible,
The trade is opened against the trend,
Expiration is equal to the time frame,
SKU is used up to the 5th stage.

The strategy is very clear, the main parameter here is anticipation. As you can see, a series of 4 or more candles of the same color does not come across often and you need to wait. But here you can use either a small timeframe, or sort through currency pairs to find 4 in a row.

It is very advisable to pay attention to the fact that in the direction of the series of candles there is a support/resistance level. This level will indicate that the price is about to reverse or slow down, closing your trade in profit.

If you see a series of more than 4 candles, then you can safely enter into a trade. If the deal is closed with a loss, we immediately open another deal in the same direction using the SKU.

Watch the video with the strategy, although not many transactions were recorded, there is a lot of related information.

STRATEGY #4. CHANNEL BREAKOUT

When we discussed the 7 step strategy, it said to avoid lateral movements called traffic lights. In this same strategy, on the contrary, we will look for such zebras and make money on them.

CONDITIONS OF STRATEGY

The obvious presence of a sideways price channel (zebra),
When the channel border is broken, the deal is opened along the trend in the direction of the breakout,
Expiration is equal to the timeframe,
SKU is used up to stage 4-5.

The image shows that you need to wait for the sideways movement, visually determine its boundaries, and after breaking through one of the boundaries, open a deal in the direction of the breakdown.

I showed the Channel Breakout strategy in this video in as much detail as possible and with real examples of transactions, be sure to watch it. In the video, he talked about the most important points that need to be taken into account when trading according to the strategy, and in which cases not to open transactions.

STRATEGY #5. TRADE FROM SUPPORT AND RESISTANCE LEVELS

All traders come to this strategy, all at different times, but sooner or later everyone starts trading using this strategy, or something like this.

Why not start trading using this strategy right away? Because you need experience. You need to try other strategies so that information about support and resistance levels is stored in your memory. You need to read books, you need to train a lot and you need understanding, insight, epiphany, as it happened to me and many others.

CONDITIONS OF STRATEGY

Price rollback from the level,
Confirmation of reversal by candlestick patterns,
Expiration depends on many parameters,
A fixed transaction amount is used.

Don't be alarmed by so many lines, rectangles and words in this image, this is all depicted for the understanding of trading, in fact, a pure chart will be used in trading, without all this art.

The whole essence of trading comes down to the fact that when the price bounces off a resistance level, we sell, and when it bounces off a support level, we buy. The important point is to wait for the reversal pattern, as this greatly increases the predicted outcome of the transaction.

Trading according to the strategy from support levels is carried out with a fixed amount, and SKU is completely unnecessary here (although not prohibited), since the percentage of profitable transactions is very high.

The undoubted advantage of a fixed amount over I&C is that the risks are ten times less.

Here's an example: two accounts with 100,000 rubles on the balance will be used.

1. When trading using SKU, approximately 80-100 transactions will be made during a trading session and the income will be 5000-7000 rubles. At the same time, there is a risk of closing the seventh step in the negative, and the loss will be 100,000 rubles.
2. Trading with a fixed amount, 2-5 transactions will be made, and the income will be 10,000-20,000 rubles. In this case, the risk is only 10,000 rubles.

I won’t go into details why this happens, but it is how it is, just believe it, and then check it.

Trading from levels is very profitable and very interesting, you need to learn this, but I repeat once again, you won’t succeed right away. You need experience and a lot of time to study, but it’s worth it, and you don’t need to keep a lot of money in your account with a broker; you just need to have 200,000 rubles in your account to earn 50-100% of your account per week. Since the amount of your deposit is divided into 10 transactions, and you use 10% (20,000 rubles) in one transaction at once. And due to the fact that the signals are very high quality, you will have a lot of profitable trades.

STRATEGY #6. AWARENESS

This is the last strategy I want to talk about, because there is nothing more to invent, everything is already in this strategy, and everything is very simple.

CONDITIONS OF STRATEGY

The green candle closes above SMA10 – buy.
The red candle closes below SMA10 – sell.
Expiration is equal to the timeframe.
We use one asset with maximum profitability.
We trade for 1-1.5 hours, break 2 hours.
We trade with a fixed amount.
We trade only when there is a trend and with the trend.

You will find all the details on the page, but here I will leave only the video on the strategy.

COMPLETION

There were 6 strategies listed that are used for trading binary options. You can continue to look for strategies, you can connect different indicators, and you will still come back to these strategies.

These strategies contain the entire basis of successful trading, and it is very important to understand that trading is always carried out from levels, even if this is not noticeable at first glance. Pay attention to this, although levels were only discussed in the fifth strategy, but go back and look at the images, if you look closely and delve into the trading, support and resistance levels are used everywhere.

Don't give up at the first mistakes and failures. Mistakes are experience, failures are steps that you overcome to improve your skills and abilities.

I remembered an interesting expression: The wall is the same as a step, you just need to lift your leg higher and climb over.

Set aside time for learning, not ten minutes, not one day, but weeks and months. These months will pass anyway, and so as not to regret that they were wasted, start now!

We bet that you have ever visited a local bazaar or collective farm market? Or maybe you dream of opening your own outlet there? And what? It's warm, light and flies don't bite. You are your own boss—trade whether you like or not. Complete independence and independence from the employer. Moreover, the state can help you with this with money - in the amount of 58 thousand rubles. How? Read carefully!

The site has already written about that. In this article, based on numerous requests from readers, we will give some useful tips and provide complete instructions on how to do this.

So, if you decide to start working for yourself for the first time, then you are entitled to help from the state - a subsidy for Federal Targeted Employment Program. According to the program, everyone who wants to start their own business is paid free financial assistance in the amount of 12 months of unemployment benefits. In 2018, state financial assistance to a start-up entrepreneur is 58,800 rubles. This first step on the way to its own market independence.

How can an entrepreneur get a subsidy to develop his own small business?

Before applying for this subsidy, you must be officially unemployed. For a period of at least a month. This requires registration with the local government Employment Center (PEC). During the unemployed month, reject all vacancies offered by the center. Let's make a reservation right away. Unfortunately, this instruction does not work for people who have violated the registration rules of the employment center; having a criminal record; receiving an old-age pension; full-time students at a university; dismissed from their previous place of work by court decision; who completed their entrepreneurial activity less than 6 months ago. For the rest, as we say in Russia, “welcome to the club.” In other words, in Russian - welcome, dear citizen!

Having resolved all the formalities with the Entertainment Center, you can begin to receive a subsidy. According to the federal program, in most regions it is the central tax center that is responsible for financial assistance to entrepreneurs.

To do this, you should contact the center’s specialists to find out what targeted assistance programs exist in the region and what is needed to participate in them. You may have to take a short test to identify entrepreneurial knowledge.

After clarification, as a rule, you need to describe your own project in detail in a small business plan. This is where it comes second step to their own market independence. Yes Yes. In the business plan submitted to the Employment Center, you need to write about what the point of sale will be, assortment, ways of promotion, expected profit and other details. If you can’t handle it yourself, then knowledgeable intermediaries will draw up a good plan at a low cost.

A business plan, a statement of desire to receive a subsidy and other documents must be submitted to the Center for Significance. Where within 10 days, after consideration of the application, the final decision will be made. You may have to defend your own project before the city commission. If the decision is positive, you need to move on to third step. Registration of an individual entrepreneur (you can do this automatically using the link) and opening a current account. It is to this account that the subsidy will be transferred in the amount of 58,800 rubles.

This amount will be used to rent retail space at the local market and purchase the initial batch of goods.

How to organize proper and profitable trading in the local market

Of course, if an entrepreneur had just taken the first steps towards trading, then he was on the market only as a buyer. And he has his own idea of ​​​​market trading. Most often, the ideas are somewhat erroneous or too ideal. The market, like any other trading establishment, functions according to laws and established traditions.

1. More sellers - fewer buyers. After making a purchase, we think: at a certain purchase price, how much does the seller earn if he serves 10 customers in a day? What if there are 20 buyers? Stop. Unfortunately, we forget that the purchasing flow has its ceiling. Demand is not flexible, increasing the number of offers does not increase sales. Therefore, when deciding on the assortment, you should not stand in a row where all merchants have the same type of product. It turns out that the number of buyers has not increased, but there are more offers. Who will be left without profit?

The market has not been open for the first time, the number of sellers dealing with a similar assortment has self-balanced - the extra ones, with poor profit indicators, have changed their trading orientation. Do you want to follow their path?

To organize your own retail outlet, you need to think about the product range. Ideally, find something that is in demand, but is not yet on the market.

2. Demand creates supply. Not the other way around. Everything is simple here. If the product does not work, it needs to be changed. None - I like it, which means my customers will like it too. The winner in the market is the one who satisfies the buyer, not his own ambitions.

Pareto principle: 20% of effort gives 80% of the result. That is, in relation to trade, 20% of the assortment brings 80% of the profit. You need to find that 20% and focus on it. Not forgetting about the rest of the range. The buyer does not go to an empty shop.

3. It’s not the place that makes the man. It determines the range of sales. The market has an entrance and a general trading area. Those trading at the entry level can expect impulse selling. That is, a product with everyday demand and random demand. Food, groceries, household utensils and the like. In places that are not located on the aisle, which is what they give to newcomers (good places have been occupied for a long time), such goods do not sell well. There you should sell what the buyer will come for - special, narrowly targeted and characteristic goods. For example, a pavilion with yarn and fabrics; everything for fishermen; cosmetics and more.

The main disadvantage of this approach is that it is necessary to constantly attract buyers. Advertising at the entrance, banners, announcements over the local public address system are a prerequisite for successful trading.

4. Money loves counting. When starting your own business, you need to assess all possible risks. Products without demand, rent increases, taxes are expenses independent of income. That is, the primary risk. Without compensation capital, when the month may end in negative territory, it is not worth starting such a business. As a rule, this amount should be enough for 3 months of the existence of a retail outlet without profit. That is, payment of all risks must come from this reserve amount.

5. “First you taste...”. The main mistake of all beginners is that without experiencing all the “charm” of trading, they immediately hire sellers. Thus, they completely lose control over demand and do not study all the subtleties, for example, the influence of location on sales volume. An employee works for a salary. The owner is down to business. That is, without trying yourself in trading, you cannot draw conclusions about its success. It's better to do this with someone you trust (a friend or relative). But not with a hired worker.