In practice, it has been shown that the demand for catering establishments is increasing, regardless of whether it is fast food or an expensive restaurant. There are several reasons: the growing welfare of the population, the desire for a better life, the development of tourism. The market for restaurant services is always free and awaits the attraction of private entrepreneurs.

Any idea has the right to life and will be successfully implemented in the form of one or another business if you properly invest your soul and money into it. And one more thing: if you reflect your desire to work in a properly drawn up business plan.

Practice shows that the catering segment on the domestic market remains relatively free. And this despite the fact that cafes and restaurants are opening in the tens and hundreds. True, they are closing in approximately the same numbers, however, their number remains quite impressive, and the fact of the existing fierce competition must be taken into account when drawing up a business plan for your cafe.

One should also take into account the indisputable fact that each of the existing cafes has its own visitors, even regular visitors, even fans. But how to win the heart of a casual visitor and turn him into a regular one is a little lower.

Now we invite you to consider several reasons for the strong popularity of cafes as a type of entrepreneurial activity among newly minted businessmen:

• the welfare of the population is increasing, and people strive for a European lifestyle, an integral element of which is visiting pleasant places to eat;
• organization of new offices, business centers and trading floors- an excellent reason to open a new cafe, where their employees will happily have lunch or drink coffee;
• cafe is an ideal place for romantic dates, friendly and business meetings. People are willing to pay for the possibility of such communication;
• Among the abundance of already existing children's cafes, young tireless visitors never tire of looking for something more interesting and tastier.

Planning as the basis for success

If you have chosen the difficult path of a businessman for yourself, remember one simple truth: the result is formed from the minute when, taking a pen and a calculator, you begin (to the smallest detail!) to plan your business.

Time, scope and budget. These three components are the foundation of your successful business. How long should your cafe last, how much money are you willing to invest in it, how big will it be? If you can already answer these questions, it means that your project not only has the right to be implemented, it will generate income for you.

A prerequisite for a quality business plan is accurate calculation and forecast planning.

Market and competition analysis

Before you start implementing your business idea, study all your competitors who are engaged in a similar business. Analyze their pros and cons in their work, improve their best ideas and developments, bring something of your own - and use it in your establishment. An improved idea is not considered plagiarism.

Also study the shortcomings of competing cafes in detail to avoid them in your work.

Choosing the type of establishment

What kind of cafe are you planning to open? Choose the most suitable type of establishment for yourself, and, based on this, plan your budget, location, and target audience.

From all types of cafes the most relevant:

• elite;
• children's;
• cafe for the middle class;
• evening;
• Internet cafe.

Whichever of these types of establishments you plan to open, you need to clearly know the differences between a cafe and a restaurant, a cafe and a bar, a cafe and a canteen, so that elements of the functioning of other catering establishments do not overlap with your cafe.

Branded markings on the cutlery, the obligatory presence of two signature dishes, and pretentious design—this is a restaurant style that a café owner should not pursue. Although the uniqueness of the interior and some “zest” in the menu are quite welcome.

Choosing a cafe location

When planning to open an establishment for a wide audience, take care of its location, which will be convenient for the visitor and profitable for you. The location should be:

1. Crowded. Many rely on the central streets of the city, but overlook business zones and office buildings.

2. With availability transport entrances and parking.

3. Conducive to rest. Closer to park areas, away from busy highways.

Premises, name, interior of the restaurant

Cafe premises can be rented, purchased or built, depending on the owner’s funds and desires. The main thing is that the area of ​​the room and the number of seats you are counting on comply with legal requirements - the best option is 280 m² of space for 50 seats.

When working on the concept of the establishment, make sure that the name of the cafe and its interior “echo” each other. If the cafe is themed, then the theme should be visible in everything: from the paintings on the walls to the uniforms of the waiters. This largely determines how much a random passer-by who happens to look into your cafe will want to come here again and again.

Allocate a sufficient amount of funds from the general budget for decoration: if a guest, according to the proverb, is greeted by his clothes, then he is also picky, and will not stay long in an uncomfortable, ugly, untidy room.

Equipment for cafes and restaurants

For a catering place you will need a standard set of equipment:

• slabs;
• grill;
• refrigerators (keep in mind that different types of food must be stored separately in different refrigerators);
• frying and cooking cabinets;
• sinks;
• production tables;
• dishes;
• tables and chairs for visitors.

Cafe staff

A young, barely opened establishment should not risk its reputation from the first days, even if it has not yet been established, and hire unqualified people as employees with the hope that they will learn all the intricacies of the profession directly on the job.

Employees must be:

• professional;
• cultural in dealing with visitors;
• neat and healthy (this is catering!);
• interchangeable.

If you plan to operate your cafe in two shifts, then the staff should consist of 2-4 cooks, 2 administrators, 2 bartenders, 6-8 waiters and 2-4 support workers, whose salaries and mandatory deductions you should take into account when drawing up a business plan .

We create a menu for a cafe or restaurant

The wider the range of dishes and the more varied they are, the better for the image of the cafe and the, accordingly, the wider the circle of its visitors. The guest should have a choice and a guarantee that the dish is prepared from fresh ingredients in compliance with all sanitary standards. Choose suppliers exclusively from proven ones or based on recommendations, refuse random purchases, even if the price is very attractive.

Work through the menu in detail. Try to avoid commonplace dishes or at least change their names. The original name attracts the visitor - a dish with a sonorous or unusual “name” definitely wants to be tried.

40 dishes on the menu, including desserts and snacks - quite a sufficient number for a cafe, plus at least 50 drink items, including alcohol and traditional tea and coffee.

Advertising and PR cafe

The costs of these components MUST be included in the business plan as a separate item. Of course, you have the right to choose and the right to save money and conduct a one-time advertising campaign. But constant advertising of an establishment, when it is already operating, and when its name already says something to potential visitors, gives a greater effect.

What should be a business plan for organizing a cafe?

The popularity of a cafe directly depends on the correct development of a business idea. You need to choose the orientation of your establishment: whether it will be a children's cafe or a fast food place or an ice cream parlour, whether you will open a bar or whether it will be a pastry shop - it's up to you to decide. But you also need to take into account that the cafe must have a good location, depending on the population density and financial condition of the citizens. It is necessary to consider this in as much detail as possible in the business plan.

When drawing up your business plan, you can use the help of qualified specialists or draw it up yourself, based on research into the work of similar cafes. If you choose the first one, you will receive a very effective business plan, but you will also pay a lot to a specialist. And in the second case, getting by with the most meager costs, there is a possibility of encountering certain difficulties; Plus, you may never get your business plan to work. In any case, you must be aware of the what and what of your business plan.

Cafe business plan with calculations

When conducting marketing analysis, first of all, pay attention to the main trends that are currently present in the market, the ratio of supply and demand, and form a circle of main competitors.

When analyzing competing establishments, study in detail their assortment, location and pricing policy.

In the production part of the business plan, describe your project in as much detail as possible: how many dining rooms you have planned in the cafe, how many seats each is designed for, how much space is allocated for the dining area, and how much for the kitchen. The brighter and more detailed the image of the future cafe is described in the business plan, the more understandable it will be for the investor.

Fixed assets (equipment and furniture), menu, number of personnel should also be included in this section.

When budgeting a project, it is most reasonable to group the expected expenses by type:

• rent;
• salary for staff;
• payments by ;
• purchase of goods;
• utility bills, etc.

The “Project Profitability” section is very important for investors. They focus on forecasting the payback period, so calculate it as accurately as possible (usually this period is a little more than a year). The profitability of the cafe in the subsequent period, optimistic and pessimistic scenarios for the development of your business should also be present in the business plan as mandatory items.

Be sure to indicate the average cost of one order.

Profitability of a cafe or restaurant

The profitability of each type of catering establishment depends on factors that differ slightly from each other.

A children's cafe will work profitably with a staff of 15-20 employees who provide quality service to visitors (this is the main criterion). Having a full-time pastry chef and a playground for children can increase the profitability of an establishment by another 30%.

The profitability of a fast food cafe is influenced by location, work schedule, and personnel qualifications. The interior and the comfort of the furniture can play an important role.

Not long ago, they took their place in the niche segment of the Internet cafe segment, and even old-timers in the market can envy their profitability - according to analysts, it is about 100%. These types of cafes are becoming more and more popular, but such high profitability can only be maintained in a big city, and not in a provincial village.

To make it easier for you to work on a business plan for your cafe, we provide an example of a ready-made - “ripe” and completed plan.

Even a non-professional can draw up such a business plan. The establishment for which the project was drawn up is quite simple, but in certain circles it can gain popularity.

Business plan for opening a “Little Cafe”

Target: open than a small compact cafe in a residential area of ​​the city N.

Summary: investments - 40,000 USD per month

Projected return on investment— from 12 to 15 months;

Projected net profit (monthly)— from 3,000 to 4,500 USD

Project description: the name is “Small Cafe” with one hall with 40 seats and one kitchen hall.

The establishment will be located in rented premises on the ground floor of a residential building in a former apartment converted into a catering establishment.

The cafe is supposed to serve snacks and drinks from semi-finished products, which will significantly reduce the cost of purchasing food, and, as a result, the amount of start-up capital, as well as save on kitchen equipment and the number of personnel, namely cooks.

“Little Cafe” will be positioned as an establishment in the lower price category. The average price of a check in a cafe will be 5.5 USD..

Subject analysis: The issue of organizing public catering in residential areas of cities remains quite relevant. There are not many places where you can organize a meeting with friends, have a snack at lunchtime, sit in a group and have a drink. The cafe expects to receive its main income from the sale of alcoholic beverages.

In order to diversify the menu and be able to offer guests not only dishes from semi-finished products, there is a prospect of attracting pensioners and housewives living in the neighborhood to work at the establishment: they can provide the cafe with home-cooked food at affordable prices.

Analysis and characteristics of the target audience: potential visitors to the “Little Cafe” may well be representatives of unemployed youth, employees of companies “X” and “Z” located nearby, as well as housewives living in the area.

Market analysis. Competition: for the “Little Cafe” such establishments of the middle or higher price category do not constitute competition, but old cafes with cheap prices can pose a threat. Having studied their work schedule, menu and pricing policy, we can conclude that you can really win if you extend the opening hours of the establishment, reduce prices for the same dishes served by 5% and introduce home-cooked dishes to the menu.

Prospects: After some time, you can equip the kitchen with new equipment, introduce dishes of national cuisines into the menu and, thus, repurpose the cafe.

Advantages of innovations: Regular customers will remain and new ones will come, the average price of a check will double.

Minuses: costs will double.

Risks: personnel will be recruited from residents of the area; there is no guarantee of high qualifications. And the reputation of such small establishments begins with the quality of service.

Equipment: refrigerators (2), bar counter, microwave oven, production table, tables for visitors (10), chairs for visitors (40).

Staff: administrator, bartender, waiter, accountant (visiting).

Feasibility study and implementation features (averaged figures are used):

• rent - 2,000 USD per month;
• redecoration of the premises - 2,000 USD per month;
• equipment - 7,000 USD;
• furniture - 5,000 USD;
• utility bills - 1,000 USD per month;
• purchase of food and alcohol - 3,000 USD per month;
• advertising campaigns - 1000 USD;
• wage fund - 3,000 USD per month (including deductions).

Schedule. Revenue: the opening hours of the “Little Cafe” are from 10.00 to 22.00. The planned income can be obtained with a 50% load of 7 tables.

Conclusions: such a business plan is considered as a guide to creating a family business.

The above procedure is suitable for fast food cafes, mini-cafes, summer or roadside cafes. The calculations can also be applied to organizing an ice cream parlor or confectionery shop.

You can download a sample cafe business plan for free - use it.

Thus, with the right approach, opening a cafe is not a very difficult task, the implementation of which will be accompanied by investments and the search for investors.

Useful articles

What is needed to open a cafe in Russia: choosing a cafe format + advice on selecting premises + equipment costs + staff in the cafe + monthly costs + approximate calculation of payback.

Where in the summer can you quickly take a break from the heat and the smell of hot asphalt? Where can you warm up in winter and hide from the rain in spring and autumn?

Of course, in a cozy cafe, where you can not only warm/cool your body, but also eat and drink while talking with friends. You can also celebrate the end of the work week or a child’s birthday there.

It turns out that a cafe is a universal thing that is in demand at any time of the year. Therefore, if there is demand, then there will be a business that can make good money in this niche.

What do you need to open a cafe or small restaurant?– in our article.

Where to start launching your cafe or mini-restaurant?

To open a cafe you need to remember a simple step-by-step plan:

1. Analysis of the location (the area where the cafe will be located).
2. Analysis of the target audience (who will be your main client).
3. Selection of a cafe format (to suit the needs of this very audience).
4. Registration.
5. Personnel selection.
6. Purchase of equipment.
7. Advertising campaign.

1) The place you need to open a cafe.

The first three points of our plan can be briefly called “market analysis”. The first thing you need to open a cafe or restaurant is demand analysis.

Since this business is stationary, you need to pay special attention to choosing a place for your establishment. Just like the room.

The first and most important indicator for traditional cafes is organic traffic: how many people will pass by the establishment.

Depending on the average level of income in your region, there may be from 5,000 to 20,000 people per establishment.

For this reason, where traffic is high, cafes and restaurants literally stand on top of each other and do not go under, generating a good income.

If this is the city center, around which there are metro stations, business centers, various shopping centers, etc., then this is an extremely advantageous location. But the competition there is extremely high - most likely, the best places have already been rented by someone.

In a residential area of ​​Moscow, 5-6 thousand residents may be enough to pay for one cafe, but outside the European part of Russia, even 20,000 people may not justify the investment.

But here a lot still depends on the format of the cafe/mini-restaurant and on what audience you are counting on.

2) The format of the establishment.

Here are 3 examples of a variety of cafe formats, designed for different audiences:

1. Summer cafe.
2. Youth cafe.
3. The cafe is a full-fledged restaurant.

Summer micro cafe for a couple of tables near a small retail outlet it can pay for itself in a week - expenses there are minimal, no special permits are needed (you won’t cook there), staff is also not particularly needed (only a salesperson).

They don't cook anything there, they only serve bottled soft drinks and cold snacks like chips or dried fish. Well, maybe some simple sandwiches. This is the simplest and cheapest option for your business.

However, the summer cafe also has its serious disadvantages.

Firstly, at its core, this is temporary income. If you have a stall with chips, ice cream and beer, then setting up tables with tents will not be difficult. But it’s not worth starting it as an independent business.

Yes, in warm countries this is one of the most popular options for simple income, but our winters are not conducive to comfortable outdoor recreation.

A summer cafe can cost 20,000 - 40,000 rubles. per month, and its profitability will be very different. For example, in crowded places (on the highway or in the same market) - the same amount, but per week. However, on the periphery, where there is no human traffic, it is unlikely to be extremely profitable.

In addition, you need to get approval from local residents, because cheap alcohol attracts not the most presentable crowd.

Youth cafe with self-service or “anti-cafe” is often an order of magnitude cheaper than a classic one with waiters, a bartender, etc.

Since this option is very flexible, it is impossible to indicate the exact amount of expenses.

Classic cafe/mini restaurant To open, it will require three to four tables, a couple of waiters, an average menu and no additional entertainment: only food and nothing more. This can be quite beneficial if there are other places nearby where people work or play.

However, with a favorable location, a youth cafe-restaurant can be a very profitable business. However, not only the place determines his success, but also something else.

What is needed to open a cafe - a standard one, without any special innovations? That's right - delicious food at reasonable prices.

3) Average check: the way to the client’s heart is through the stomach.

For example, there are two cafes/restaurants, in one the average bill is 200 rubles, and in the other - 900: where is the service better? Obviously more expensive.

Here is an example of an average check for middle Russia:

But you need to understand that the “average bill” is like the “average temperature in the room.”

At a traditional cafe/restaurant, the day is divided into peculiar periods of activity and downtime. So, if in the morning, immediately after opening, the average check can be around 200 rubles. (coffee, a bun and a salad, for example), then by lunch the amount can run up to 300 - 350 rubles. per person.

You need to prepare more thoroughly for the night, since then the average check reaches 1000 or more. Especially if it's Friday night.

If you cannot decide which cafe/restaurant to open and what prices to set, then hire an agent for economic intelligence. This is not a permanent job and is paid accordingly - approximately 10,000 rubles.

The scout’s task is to go through all the establishments in your chosen area, look at their arrangement, read the menu, try the “signature” dishes and tell you how to make it better, cheaper, etc.

Registration and preparation of premises

If you know where and for whom you will open a cafe/restaurant, then it’s time to officially register.

To simplify the calculations, let’s take the most popular cafe/restaurant format in Russia:

1. The average bill is 400 rubles.
2. Seats – 50.
3. Location - near the business center, the area is central, but not historical (no tourist traffic).
4. Target audience: office workers.

This establishment belongs to the middle category, therefore its registration will require status.

The fact is that an individual entrepreneur simply cannot obtain some licenses; there will be particular difficulties when registering the sale of alcohol.

However, there is nothing overwhelming here. Here's what you need to open a cafe/restaurant as an LLC:

In parallel with registration, you need to deal with the design of the premises. The fact is that some permits must be obtained before you rent premises to open a cafe/restaurant, while others must be obtained after, when the premises are ready to receive visitors.

So, when everything is ready, inspections from the Sanitation Station or the fire inspectorate may come to you, but the Federal Tax Service checks your documents at the stage of business registration.

1. Premises for opening a cafe.

So, the premises for our classic cafe/mini-restaurant format with 50 seats need to be rented with an area of ​​150 -160 sq.m.

If we assume that the cost per square meter will be 500 rubles, then in total you will need to pay about 80,000 rubles. per month .

As you understand, rent in the very center of the city will cost an order of magnitude higher, especially in Moscow, but you can find it cheaper in a residential area.

Finding a premise that has already been prepared for a cafe/restaurant is a great success, so you need to be prepared for large-scale renovations. Don’t forget about the prices for building materials, the cost of finishing the premises, paying workers, etc.

It is believed that a fairly high-quality finish will cost about 300 rubles/sq.m, and the same amount for the services of craftsmen.

That is, 160 sq.m. meters * for 600 rubles. = 96,000 rub.

However, not everything is so simple... 160 sq.m. is the basic area, but it is not the floor (or rather, not only the floor) that needs to be finished, but also the ceiling and walls. It turns out 96,000 rubles. you need to multiply by three to get 288,000.

Taking into account inflation, you can safely round up to 300,000 rubles. initial investment in refurbishing the premises.

Of course, you can get by with cosmetic repairs, then it will be much cheaper, but you don’t need this for a closed workshop that no one outside will see, you need it to open a cafe, which means the interior should be cozy and attractive to customers.

2. Preparing the hall and kitchen for opening a cafe.

But renovation is not all the work that needs to be done to open a cafe. You need to connect all communications, exhaust hood, purchase equipment, etc.

It's worth starting with power supply, without which you cannot work.

You can calculate your costs quite simply: one socket with wiring and connection to the network costs approximately 600 rubles. How many sockets you need - such are the costs. If they are already in the premises, then the expense item is removed from the agenda.

Next come water supply and sewerage. Since you have a cafe in the form of a mini-restaurant, both of these points are extremely important for both staff and customers. It is worth considering in the same vein ventilation and exhaust system in the kitchen.

For convenience, it is better to summarize all this communication data in one table:

Category	Details	Cost, rub.
Total		85,500 rubles.
Electricity	20 sockets for the kitchen, living room, and storage areas.	18 000 (600 * 20)
Water supply		17,500 (50 m * 350 rubles per 1 linear meter)
Sewerage	Laying pipes of different diameters - up to 50 m	35,000 (50 m * 700 rubles per 1 linear meter)
Consumables	Fasteners, connectors, etc.	10 000
Ventilation	Ventilation ducts, exhaust hood, etc. – up to 50 m	25,000 (50 m * 500 rubles per 1 linear meter)

Equipment you need to open a cafe

Let's start this section where we left off earlier - with ventilation. Yes, we made ventilation passages, but for all this to work, we need built-in fans. Especially for the kitchen, where it will be impossible to work in the summer without ventilation.

For a hall, kitchen, warehouse and bathroom, you may need 4–7 fans, the cost of which can reach 40–45,000 rubles.

Please note that without good ventilation and exhaust hood in the kitchen, the regulatory authorities will not issue you a permit, so you need to pay very close attention to this section to open a cafe.

Next, you need to consider equipment separately for the hall and kitchen, as well as for storage areas. In the first case, the task is to beautifully serve food and drinks to the guests of the establishment, as well as to entertain them, and in the second case, to prepare food, preserve food so that it does not spoil, etc.

With the hall everything is relatively simple. Here you will need tables and chairs for 50 people (plus spare ones), as well as auxiliary equipment and entertainment equipment.

Here is an approximate estimate of what is needed to open a cafe in relation to the arrangement of the hall:

Furniture and equipment for the hall	Quantity	Cost, rub.
Total		422,500 rubles
Table	13 pcs.	19 500
Chair	55 pcs.	33 000
Bar counter	1 PC.	150 000
Customer self-service line	1 PC.	100 000
TV	1 PC.	20 000
Special effects system (“color music”, spotlights)	1 PC.	10 000
Speakers and microphones (audio system)		30 000
Showcase with cooling function	1 PC.	30 000
Refrigerator for drinks in the living room (with transparent door).	1 PC	30 000

Furniture and equipment for warehouse and industrial premises that are needed to open a cafe are as follows:

Furniture and equipment for work areas	Quantity	Cost, rub.
Total		269,000 rubles
Production table	4 things.	16 000
Washing	2 pcs.	6 000
Racks for vegetables and fruits	2 pcs.	8 000
Electric stove	1 PC.	50 000
Fridge	2 pcs.	100 000
Freezer	2 pcs.	40 000
Microwave	4 things.	28 000
Deep frying equipment	1 PC.	15 000
Grocery scales	2 pcs.	6 000

In addition to all this, you need to purchase dishes to open a cafe.

Since we are talking about an average establishment for 50 people, this list will be huge:

• digesters,
• plates for first and second courses,
• cups with and without saucers,
• glasses (separately for dry and red wine, for champagne and cocktails),
• salad bowls,
• pots,
• frying pans of different diameters,
• glasses,
• cutlery for customers and kitchen staff.

The total cost of this will be from 50,000 to 100,000 rubles, depending on the manufacturer, size, material from which they are made, etc.

Thus, the cost of registration, decoration of the premises and the purchase of all necessary equipment will cost you approximately RUB 1,275,000 – 2,000,000.

Is this too much? Of course, this is not a small amount, but if the location is chosen correctly, then the initial investment will be able to pay for itself in six months to a year.

However, that's not all: we have expenses for daily activities, such as purchasing products, supplies, and paying employees.

What will be the costs after opening the cafe?

The hall for the cafe was prepared, equipment for the establishment was purchased. It's time to worry about staff and supplies.

We will need the following staff: 2 cooks, 2 bartenders and 2 or 4 waitresses. Plus, two service employees are needed: a cleaner and a loader/plumber (“a narrow specialist with a wide profile”).

Since this is not a full-fledged large restaurant, you do not need highly experienced chefs, and accordingly, their salary will be more modest. On average they receive 20 - 25,000 rubles.

The rest of the employees will have a salary in the range of 15,000 - 18,000 rubles. (average for the Russian Federation according to Rosstat).

Cleaning and maintaining the restaurant premises can be done by one person: if the equipment is new, then there won’t be much hassle with it.

	Job title	Quantity	Approximate salary of 1 employee, rub.
1	Director (owner)	1	Profit percentage
2	Accountant	1	Part-time 8,000 or outsource – 3 - 4,000
3	Cook	2	25 000
4	Bartender	2	18 000
5	Waiter	2-4	12-18,000 + tip
6	Cleaner (cleaner)	1	12-15 000
7	Helper (loader, plumber)	1	12-15 000

At a minimum, you will have to hire 7 people for the establishment, and the cost of their salaries will be approximately 125,000 rubles.

Why so much? Is that really all it takes to open a cafe?

Yes, exactly that much because The cafe operates in two shifts - morning and evening. Therefore, the entire staff of one shift must be multiplied by two. Hence two cooks, two bartenders, etc.

Let’s not forget about the administrative staff of your establishment – ​​the accountant and the director. If you are a director, you will take your share from the profit, so we will not take you into account, but we will, but you can take it part-time or outsource.

Total personnel costs will be approximately 150,000 rubles. per month .

a) Products and consumables.

To open a cafe and its subsequent uninterrupted operation, it is necessary to establish logistics connections with suppliers of products in your category (acceptable in price and quality).

Average costs for the purchase of meat, vegetables/fruits, drinks (alcoholic and non-alcoholic), etc. are approximately 85,000 - 100,000 rubles. per month.

Much depends on whether the product is produced locally or imported from abroad, so this process needs to be controlled.

In addition to groceries, you need to allocate money in advance for such seemingly unobvious expenses as stationery, garbage bags, all kinds of rags and washcloths.
This usually costs about 3,000 rubles per month if the cafe has high customer traffic.

In the future, it will also be necessary to pay attention to the depreciation of equipment - plates and cups tend to break, chairs break (especially cheap ones), and clothes get dirty.

However, this is not included in the initial cost plan, which in the business plan covers the first 6 months of operation. Everything that happens in the second half of the year and later should be covered directly from the cafe’s revenue.

b) Other regular payments.

Regular payments, in addition to salaries and costs of purchasing products, include utility bills, rent of premises and taxes.

All of them are also best presented in table form:

In general, I’m ready – we’ve sorted out the consumable part. It's time to take stock and determine profitability.

The best way to learn is from other people's experiences, don't you agree?

Roman Nikitin will tell you about starting his business in this video:

Results of a business plan for opening a cafe

First, let's determine the starting capital that is needed to open a cafe.

As we have already said, it includes both one-time expenses (repairs, purchase of equipment, etc.) and regular ones (salary salary, utilities).

In reality, to open an establishment in a cafe format, you need to have about 2,000,000 rubles. , since there are always unforeseen expenses, plus we must not forget about inflation.

We took the average check for our establishment, which is the most crisis-like - 400 rubles. per client (for comparison, Moscow establishments charge 900 rubles). You will have about 80 clients per day if you really opened near a business center.	Approximate restaurant calculations: 80 people * 400 rub. = 32,000 rub. There are 20 working days in a month: 32,000 * 20 = 640,000 rubles.
Add to this corporate parties and other holidays - this establishment is adapted to them. There the average check will be approximately 800 rubles. per person, and a week usually holds no more than two events for 4 - 8 people.	That is, on average per establishment: (4 people * 800 rub.) * 6 events per month = 19,200 rub.
If we round up, then our establishment will generate monthly income of approximately 660,000 rubles. : 660,000 * 3 = 1,980,000 rub. - this means that, in theory, your business will pay for itself in three months.

However, in practice everything will not be quite the same. The fact is that initially your establishment will be unknown to anyone, and you should not count on peak attendance figures for the first three to four months.

The real payback will come after about 6 months of operation of the cafe.

So we've covered everything, what is needed to open a cafe. The business plan came out quite detailed, so now it’s up to the entrepreneurs...

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Business plan for opening a cafe in the coffee shop format– a necessary link in the process of establishing your business project. High-quality planning of activities in a market economy and competition can not only organize work, but also predict possible risks and try to avoid them.

Mini-cafes or cozy coffee shops are an ideal place for both a family holiday and leisure time with friends, so the need for a business plan in this case is also determined by the relevance of the plan. In conditions of high demand and a relatively free niche in the market, it is important to start your business of opening coffee shops right now, and the first building block in this matter will be a business plan.

Key features of a business plan for opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation

Business plan for a small cafe or coffee shop: analysis of a business idea

Before organizing any business, much less investing capital in it, it is important to evaluate it from all sides, weigh all the pros and cons of the planned enterprise.

Cafes and coffee shops are now at the peak of their popularity, therefore, the main advantage that should be taken into account in the business plan is high stable demand, which does not depend on the season.

Possible risks of coffee shops or cafes that are important to pay attention to in a business plan include:

• Declining solvency of the population
• Changing fashion trends

Incorrect market and competitor analysis

Description

Files

Specifics of the cafe-coffee shop

For a beginning entrepreneur, it is especially important to understand all the details of your upcoming business, so business plan for opening a cafe should cover not only economic, but also, for example, legal issues of the project. Thus, the powers of the businessman will also increase. The main specificity will be that the entrepreneur, in addition to the organizational aspects of the project, will have to promote his project.

Therefore, make up business plan for a small cafe or coffee shop for an inexperienced entrepreneur it is extremely important; this will help him evaluate, among other things, his capabilities and means.

How to organize a business correctly how to open a small cafe or coffee shop from scratch, how to create a convenient system of calculations and presentations - the answers to these questions can be found in our example business plan.

1 – Summary

1.1. The essence of the project

1.2. Investment volume for

1.3. Work results

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Sales plan mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation

7 – Conclusions

Business plan opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section

Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

Rates

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• Business plan opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation

Volume: 55 pages

MS Word

Brief business plan without financial model

• Detailed business plan opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation
• Detailed financial calculations opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation

Volume: 75 pages

MS Word MS Excel PDF

Complete business plan with financial model

• Detailed business plan opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation
• Detailed financial calculations opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation
• Optimizing the project to suit your conditions

Volume: 75 pages

MS Word MS Excel PDF

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Reviews from our clients

Feedback on the business planopening a mini-coffee shop in a small town

The business plan, ordered from the consulting company Plan-Pro, successfully passed the verification procedure at the bank, and we were A loan was issued in the amount of (30 million rubles) to open a coffee shop. The business plan is distinguished by a clear structure, complete calculations for each aspect and stylish design.

Kolesova Elena, individual entrepreneur, Rostov region

Feedback on a business plan for opening a pizzeria with pizza delivery

A well-written document, a detailed financial model, a description of the market, calculation of investment indicators - when drawing up a business plan, the company’s analysts took into account all our wishes. As a result we attracted investments totaling 23 million rubles to open a pizzeria.

Evgeniy Ivanovich M., Nizhny Novgorod region

Feedback on the burger business plan

A comprehensive business plan, extremely clear and logical descriptions and calculations, an accurate assessment of the project’s payback. You can make changes to the finished document. Everything is short and to the point, thank you for a job well done.

Elena K.P., General Director, Republic of Tatarstan

Feedback on a business plan for opening a cafe with calculations

The main problem for us in the process of creating our own cafe was the lack of start-up capital. Having contacted the bank, we realized that we would not be able to get a loan without a competent financial plan. In order to guarantee reliable operation, we purchased Plan Pro from the company ready-made business plan for opening a cafe (coffee shop) with everyone calculations. The financial model proposed to us fully met the requirements of the credit commission and contained a whole range of calculation schemes and tables. Thanks to this, we were approved for a loan in the amount of 7 million rubles.

Korostylev I.A. Individual entrepreneur. Saransk

Business plan for opening a cafe (coffee shop): stages of development

Cafe format as the basis of a business plan

Determining the format of the establishment is a very important point; it will directly affect the remaining components business plan cafe, for example, cost calculation, marketing features, etc.

There can be a lot of options for the concept of a cafe, for example, a small family cafe, or a large universal establishment, a mini-coffee shop in a small town. Your choice must be recorded in a business plan and adhered to in all details.

Components of a business plan for a cafe (coffee shop)

In order to quickly and correctly organize your business, cafe business plan should be as detailed as possible with examples of all calculations and presentations. Mandatory questions to consider:

• Marketing Forecasting
• Cafe staff
• Profitability of a cafe/coffee shop

Marketing Forecasting

One of the main objectives of a business plan is to develop a marketing strategy for promoting a cafe or coffee shop. It’s right to start this process with an analysis of the market of the region where you plan to open the establishment and the target audience.

The range of potential clients in this case can be very wide, but the analysis should be carried out based on the chosen café format, since the concept of a youth establishment may exclude family or elderly people.

Since the popularity of coffee shops is growing, the level of competition in this market is gradually becoming higher; your business plan should definitely take this into account. In order for the competition to be successful for you, it is important to formulate your USP, for example:

• High quality coffee beans
• Wide additional range
• Delivery within the city
• High level of service

A separate part of your business plan for opening a coffee shop or cafe from scratch should plan an advertising campaign. Since the circle of clients is quite wide, it is worth using all possible advertising channels, from the media and the Internet to the distribution of leaflets and outdoor advertising.

A similar option for a promising business in this area is opening a burger shop. will help you create a sought-after startup with a minimum payback period.

Legal registration of business

Legal part business plan for a cafe or mini-coffee shop will be quite voluminous, since it is important to take into account several details at once.

You should start with choosing the organizational and legal form of activity. Experts advise in this case to stop at registering individual entrepreneurship and registering the simplified tax system. In addition, you will need to open a bank account and register with the Social Insurance Fund and Pension Fund.

Working in the catering industry requires you to comply with certain sanitary standards, so business plan for opening a cafe from scratch The process of obtaining permits should also be noted.

Experts also advise paying attention to the legal support of partnerships with potential suppliers of raw materials.

Calculation of investments in a coffee shop business plan

In order to maintain a high-quality payment system, the business plan must contain all expenditure items for the start-up capital of a coffee shop or cafe, for example:

• purchase of raw materials (coffee beans and other products)
• premises rental
• equipment and room design
• plumbing equipment
• workers' salaries
• tax costs
• advertising costs
• other expenses, including airbag

According to experts, the approximate amount of investment will range from 20 to 100 million rubles.

To adjust your calculations and build your own financial model, you can download a ready-made sample business plan for opening a cafe (coffee shop) with everyone calculations. It contains all the necessary diagrams and tables with detailed comments that will allow you not only to fully understand the matter, but also to create a high-quality presentation of the project for the banking commission.

Analysis of premises and equipment for a coffee shop

The sanitary-epidemiological station formulates its requirements for the technical condition and size of the premises for a cafe, and this point of the business plan should be based on these standards.

An important point in choosing a premises should be an analysis of its location, so the most profitable options include: areas with high traffic, near educational institutions or office centers.

IN business plan for opening a coffee shop from scratch It is important to pay attention to the analysis of the necessary equipment:

• Coffee machine
• Kitchen equipment
• Hall furniture
• Bar counter
• Furniture for staff
• Availability of connection to all networks
• Plumbing equipment
• Security systems

Cafe staff

The business plan should also consider the nuances of labor relations with cafe staff: forms of payment, operating hours, functions, etc.

As for the composition of the staff, which also needs to be analyzed in the business plan, it will be almost the same for a small cafe or coffee shop:

• Barista
• Cook
• Waiters
• Bartenders
• Administrator
• Hostess
• Accountant
• Cleaning staff

Coffee shop business plan: estimated budget structure

To the main list of tasks business plan coffee shops also includes the development of a financial settlement system. For this, it is important to understand that the budget consists of two streams: expenses and income.

The main expense items include: rent payments, utility bills, salaries, taxes, etc. Calculate in business plan for a cafe or coffee shop An approximate figure for her income can be obtained by taking into account the average prices for the corresponding services in the region, which for the xxx period will amount to xxx rubles.

Profitability of a cafe/coffee shop

The calculation of the profitability and payback period for a cafe or small coffee shop in a business plan should be based on the cost-to-profit ratio. However, according to experts, the average payback period in this case can be from 3 to 5 years.

Business plan for opening a mini cafe coffee shop in a small town with a financial plan, example of calculations and presentation

The cash flow statement is the most important document of any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

Download a ready-made business plan for opening a coffee shop with financial calculations and an Excel financial model

Thus, the idea of ​​opening a small cafe is very relevant today, and with a properly drawn up business plan it is also profitable. Although we should not forget that, like any activity, this type of business is associated with certain risks.

To avoid them and save your time and effort, as well as protect your business from legal delays, you can download example ready business plan for a coffee shop cafe with calculations and presentation. The presented sample already contains step-by-step instructions for registering a business, as well as a detailed financial model of the enterprise, which will help you adjust your performance and successfully pass the audit of the credit committee. As an alternative, you can order a custom business plan based entirely on the actual performance of your project.

Detailed business plan for a cafe or coffee shop will be a good start and sample your business. The idea of ​​organizing a project in the field of public catering is relevant at all times, but this enterprise can become profitable only if step-by-step actions are competently developed.

A small cafe or restaurant is a fairly profitable business if it is well organized and has a properly drawn up business plan. The following main features must be taken into account.

Before you open a business and start drawing up a plan, you need to register with the tax authorities as an individual entrepreneur (IP) or LLC. The state fee for registering an individual entrepreneur is 800 rubles. To open an LLC, you will have to pay 4,000 rubles.

Next, you should open the current accounts necessary for conducting business with a credit institution (bank). This procedure costs about 5,000 rubles, taking into account the fact that a number of documents for opening accounts will have to be notarized.

Selecting a room

The most important component of the business plan is the choice of premises.

Finding a suitable small space can be time consuming. The choice of premises should be approached as responsibly as possible. Its location will depend on the type of establishment.

If the cafe is designed for dinners and business lunches, then the premises should be looked for near organizations and enterprises so that employees of these institutions can visit it during their lunch break.

If your plans include opening a mini-restaurant for romantic couples who come in the evening, then it should be in a secluded place.

It is better to open a student cafe near the buildings of educational institutions.

It is beneficial to open a mini-cafe for children and their parents next to an amusement park, theater or cinema.

In any case, no matter what type of mini-cafe, a convenient entrance, parking and aesthetic appearance will guarantee regular attendance of the establishment.

The premises can be rented or purchased if financial possibilities are available. Depending on the method of acquiring premises, the cost of implementing a business plan will vary.

In the most economical option, renting a small space will cost 50,000 rubles per month.

It is much more convenient if the premises already have the status of a public catering establishment, otherwise obtaining permits to open an establishment and major renovations will take a long time and require enormous costs. By the way, one of the main documents is the corresponding permission from Rospotrebnadzor. Among other documents, there must be contracts for utilities, garbage removal, destruction of mercury-containing lamps, as well as permission from the fire department.

If some documents are missing, they should be included in the plan.

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Recruitment

The next important point of the business plan is personnel recruitment.

If you hire 2 cooks, 2 waiters, 2 bartenders, an administrator and a cleaner, then with an average salary of 20,000 rubles, the cost of paying wages will be about 200,000 rubles monthly. Personal income tax and insurance contributions to extra-budgetary funds are paid from wages.

It is not necessary to include an accountant and a lawyer on your staff. It will be much more convenient and cheaper to contact companies that professionally provide accounting and legal services.

It is worth including the purchase of products in the business plan in advance. Having chosen suppliers, it is better to conclude long-term contracts with them for the supply of food and, if necessary, alcoholic beverages.

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Required attributes of a business plan

If the plan of operation of a mini-cafe includes the sale of alcoholic beverages, then opening such a business requires obtaining an appropriate license. In accordance with Article 333.33 of the Tax Code of the Russian Federation, the submission or renewal of a license for the retail sale of alcoholic beverages costs 40,000 rubles for each year of validity of the license.

When drawing up a plan, it should be taken into account that in accordance with the Federal Law of November 22, 1995 No. 171-FZ "On state regulation of the production and turnover of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products" in the new edition, for To carry out retail trade in alcohol (with the exception of beer and beer drinks), organizations must have cash register equipment, as well as retail facilities and warehouse premises with an area of ​​at least 50 square meters. m for urban settlements and 25 sq. m for rural settlements in ownership, economic management, operational management or lease, the term of which under the contract is one year or more.

A cash register can be purchased for 10,000 rubles. After purchasing it, you need to register it with the tax service and enter into a contract for servicing the cash register with a specialized organization.

If the premises are purchased for rent, without equipment and furniture, then their purchase will be an integral component of the business plan.

You will need to include in the plan the cost of tables, chairs, refrigeration equipment, kitchen equipment, stoves, bar counters, dishes, tablecloths, design items, etc.

As for the cost of these goods, for example, the minimum cost of an electric stove with an oven and two burners is 25,000 rubles. The cost of a refrigerated cabinet is from 30,000 rubles. A folding plastic chair can be bought for a low price of 600 rubles, a chair on a metal frame - from 1000 rubles, a table on a metal frame - from 3000 rubles. A bar counter from the economy series will cost about 15,000 rubles.

Every third entrepreneur dreams of opening his own cafe. And this is not surprising, since owning a cafe is a very interesting and profitable business.

Dozens of new offices appear every month, huge ones are built, and retail spaces are rented out. Office workers need to solve their nutrition problem every day. Organizing a cafe is a profitable and promising type of business. And having a business plan for opening a cafe in hand, it immediately becomes clear what and how to do.

A cafe is a place for meeting friends, for negotiations and romantic dates. More and more consumers are willing to pay for this service. That is why new cafes, coffee shops, pizzerias and restaurants are springing up at every step like mushrooms after rain.

Before opening an establishment, you need to have an idea of ​​how to draw up a business plan for a cafe.

Type of establishment and its location

Let's start with the most important thing - let's decide on the market segment. You can open a cafe:

• elite type;
• cafe for the middle class;
• evening cafe, etc.

You can purchase an extended cafe business plan for only 490 rubles. Find out more

Analyzing competitors and working on mistakes

A business plan for opening a cafe involves a detailed description of the market for similar establishments in a given locality; the level of competition should be established, errors and the slightest shortcomings of competitors should be identified in order to prevent them from occurring in your business.

When you have thought through all the nuances of the location of the establishment, you can move on to the description of the enterprise. Consider what the capacity of the hall will be, what operating hours of the establishment will be optimal, for example, from 8.00 to 00.00, or from 10.00 to 02.00.

Think about the main service of your cafe, what kind of cuisine you will offer:

• national;
• European;
• eastern;
• or it could be a mixed type kitchen.

We buy premises, build them or rent them

The premises can be rented, purchased or built. It all depends on the availability of funds, desire and time available to the businessman. It is worth considering that the area of ​​the cafe must be consistent with the requirements of legislation at the local level. For example, you can choose a cafe with 50 seats on an area of ​​280 square meters.

The name of the cafe should be memorable, the interior should be pleasant, and the cuisine should be delicious.

Name and interior - the general concept of the establishment

Carefully consider the design of your premises; this also determines whether the cafe will appeal to the audience. You may want to set up a themed establishment, cafe-bar, pizzeria (), sushi bar, coffee shop or children's cafe. It’s worth keeping abreast of events - check out the offers of competitors in your segment. This will allow you to choose a unique design of furniture, the room itself, and choose an unusual method of service.

Read also: Example of a business plan for opening a restaurant

It is desirable that the name of the establishment and its design somehow relate to each other. The interior should reflect the concept of the cafe.

It’s best to come up with your own “trick”, something that will make you recognizable in the market and attract potential clients.

Contact designers, florists, decorators, if you have enough funds for this. One secret - fresh flowers on tables will always attract the attention of visitors. Inexpensive and win-win trick!

Naturally, the interior design should correspond to the direction you have chosen, here are a few options:

Traditional

The tables are arranged in rows; it is possible to combine an area with tables and a separate area with sofas. Waiter service. Prices are above average. This format is often used to organize coffee shops. The coffee shop's menu includes coffee, cocoa, hot chocolate, and a large selection of desserts.

"Russian format"

The menu includes alcoholic drinks, salads and main courses. The cafe resembles a restaurant with its wide range of dishes and strong drinks. The format is in demand and relevant.

"Fast food"

A business plan for a fast food cafe is a separate topic, because self-service saves enough money on staff. The cafe format involves “eating on the run”, the dishes are disposable (production of disposable tableware), food is prepared in the shortest possible time. In parking lots, train stations, and in the catering areas of supermarkets, this cafe format is in wide demand.

Equipment installation

As soon as you decide on the thematic and general focus of your establishment, you can begin installing production equipment and its installation. Developing a cafe business plan involves covering all the details in detail.

For a regular cafe you will need:

• slabs;
• grill;
• frying and cooking cabinets;
• sinks;
• refrigerators;
• dishes;
• production tables;
• tables for visitors;
• chairs, etc.

Equipment for cooking should be of high quality and convenient; it is best to give preference to an imported manufacturer.

We select qualified personnel

When all of the above points have been implemented, you need to start searching for personnel. Interchangeability is the most important factor when selecting and hiring cafe staff. It is risky to hire only one or two experienced waiters, and other workers with absolutely no qualifications. If you expect to work in two shifts, for an average cafe you will need 2-4 cooks, 2 administrators, 6-8 waiters, 2 bartenders, 2-4 support workers.

The key to the prosperity of any cafe is the professionalism, culture and qualifications of the establishment’s staff. You can contact a professional agency that will help you find qualified employees or do the search yourself.

It all depends on your availability of time and funds. Drawing up a business plan involves discussing employee salaries. You should prepare for the fact that you will have to pay salaries monthly, as well as make contributions to the social fund. These expense items will become permanent.

Pay attention to the taxation system; if you choose correctly, these expenses will reduce the overall tax base.

We are working on the menu in detail

The next point in the business plan for organizing a cafe is a detailed elaboration of the menu. Visitors to your establishment should have a fairly wide choice. Each of your clients should have the opportunity to choose a dish to their liking. The menu should be varied, ideally it should include first and second courses, dishes of national, European and oriental cuisine, etc.