Kari network general characteristics. Activities of Kari LLC to promote goods using marketing communications. How much does a cashier salesperson earn in Kari?

Documentation

Kari LLC is an international company that retails toys, accessories, and shoes for children, women and men. It was founded 6 years ago (2012) in Poland. The founder of Kari is Igor Yakovlev, former co-owner of the Eldorado chain of electronics and household appliances stores.

Success

After some time, about a hundred more points were opened in neighboring countries and more than 140 branches throughout Russia. As of 2018, the Kari network includes 930 retail stores, covering more than three hundred cities in four developed countries: the Russian Federation, Ukraine, Kazakhstan, Belarus and Poland.

This is what Kari's stores look like.

According to statistical information provided by the Discovery Research analytical group in 2013, Kari became one of the five largest Russian shoe chains. In 2014, the organization's total profit, excluding VAT, amounted to 16 billion rubles, which exceeded the income for 2013 by 92%. Since 2014, the company has also joined the ranks of the most dynamically developing retail chains, according to information from Retailer Publishing House. In 2015, the profit amounted to more than 20 billion rubles.

Activity

The company's philosophy is based on the idea that it is better to sell a product cheaper, but in larger quantities. This is especially true for shoes. Several pairs of shoes are sold to customers at an affordable price instead of charging a high price for one set. A similar concept is called Fast Fashion in Europe.

This format was new for the Russian market. Consumers were willing to save on food purchases rather than deny themselves the purchase of a pair of expensive shoes. The concept of fast fashion works in Europe and Russia, as everyone wants to buy a lot and cheaply.

Modern and fashionable shoes in Kari stores are fashionable and comfortable, they are made in original designs and bright colors. In Kari's branches and online store you can purchase shoes for children, women and men, as well as toys, accessories and products for babies and mothers.

Official site

Official website address of Kari LLC kari.com/en. The brand's online store is also presented here. Shoes and accessories can be selected from the online catalog and pickup can be arranged from any store that belongs to the client’s region of residence.

Payment is made during a personal visit at the checkout in cash or by bank transfer, with a Kari club card, bonuses under the Sberbank “Thank You” program or points from the Beeline mobile operator.

For purchases from 1500 rubles. Installments are provided for a period of 3 to 6 months. To do this, the client will need to provide a passport, phone number and a club card, which is issued in case of absence. The bonus card for earning points must be presented to the cashier when paying for the goods.

Chain of stores

Kari has 930 retail outlets in the Russian Federation, Kazakhstan, Poland, Belarus and Ukraine. Among them:

Ekaterinburg;
Kazan;
Omsk;
Samara;
Saint Petersburg;
Voronezh;
Permian;
Chelyabinsk;
Nizhny Novgorod.

Legal address of the company: Moscow, st. Rusakovskaya, house 13.

What qualities should a cash register employee have?

A cashier is a fairly widespread vacancy, and such large chains as “Kari” are constantly recruiting sales cashiers, so a review of “Kari” as an employer will be extremely relevant for job seekers.

The cashier is the “face” of the store. It is he who leaves the last impression of customer service.

A cashier is a person who completes service in a store. In order to occupy this position, a person is required to be sociable, active, and non-conflict. It is also necessary to quickly master new training material.

How to get a job as a cashier at Kari?

Cash register at the Kari store.

Experience in sales will be an advantage when hiring; no special education is required. Such work can be found through websites where employers post information about vacancies, or you can go to any store in your city and consult with the store director about the availability of vacancies.

It is very easy to get into this vacancy from scratch: if you are over 18 years old, you are active, sociable, hardworking and easily learn new things, then you can come for an internship (3 days). During the internship, you will first be introduced to the sales floor and explained the principles of arranging shoes and boxes, accessories and other things. Then they will show you how to operate the cash register and give you a special scripted dialogue that you will have to recite to each customer (this is listened to).

If in 3 days you have proven yourself to be an active and interested person in work, then you can count on getting a job.

Job responsibilities of a cashier

Let's look at the main working points and responsibilities of a cashier during the day:

The working day begins with opening the cash register and preparing the workplace (dust, garbage).
The checkout area should always be in order (shoe polish, dryer, spatulas, etc. related products should be neatly folded).
When you send a check to a buyer, be sure to mention all the offers and promotions of the store, trying to send him for new purchases.
When punching shoes, be sure to check whether the sizes and the pair as a whole match (anything can happen).
You need to work quickly and efficiently, without creating conflict situations. 2 times a day, the way you pronounce a dialogue with a client is checked (there is a microphone). The bonus depends on this.
Don’t create long queues (everyone is watching cameras and there are fines and reprimands from management for this).

Conflict situations and how to respond to them

Sometimes, due to a large influx of customers, the cashier may make a mistake.

Conflict situations at the checkout are a “necessary evil” that every cashier has to face. It is important to learn how to act correctly in this situation. You need to behave politely and calmly with conflicting clients.

There was a case when I accidentally punched a ring for 400 rubles into a customer’s receipt. I waited all day for her to return it. The woman came. She started shouting at me that I was a fraudster, asking other customers to check their receipts (after all, I am a swindler and can cheat them out of anything). In such a situation, you need to behave extremely calmly and politely apologize. After all, this can happen to anyone. This is not fatal, but people are different: there are those who understand, and there are others like this woman. As a result, they simply returned the goods and refunded her money.

How much does a cashier salesperson earn in Kari?

The cashier's salary consists of salary and bonus. A stable salary at Kari in 2017 (in my city, at least) is 19,800 rubles. But the bonus depends on the bonus fund, the control assessment of the store’s work and your active work.

For the first month of work I received 20,000 rubles. The maximum I received was 32,000 rubles. But on average, salary and bonus are 22,000 rubles per person. The salary is all white, a full social package. The salary, as I already said, is 19,800 rubles. The bonus is calculated from the bonus fund earned by the store. At the end of the month there is a control assessment of the store’s performance (in %). The percentage of the bonus fund that is distributed among employees depends on how tidy the store is.

Is it worth going to work at Kari?

Working as a cashier in Kari is difficult, but interesting!

Let's summarize and highlight the pros and cons of this profession.

Pros of working at the cash register

White salary
Official employment
Gaining experience in trading
Schedule (2/2)

Disadvantages of working in a company

I’ll tell you about the disadvantages based on my own experience:

They may forget to fire you and you will have to wait a long time for your work permit; they may forget to issue it because... your work may be lying around among unnecessary papers in a drawer. They may lose their job altogether. Another obvious feature - I don’t know whether to classify it as a plus or a minus (for each individual) - is working with people. But you get a lot of experience in interaction and behavior in various situations.

Career inside Kari

The opportunity for career growth can also be a definite plus, but you need to understand that everything depends on you. If the director sees that you think and work better than the current administrator, that you can make decisions quickly, then you can count on this position. Regarding promotion to store director, it is also possible. It is not uncommon for a director to begin his career as a salesperson in a store.

All in your hands. If you decide to go into sales and feel that this is your thing, then you should definitely try yourself in this profession. Always remember - everything is real, the main thing is your desire and perseverance!

General characteristics of the activities of the company "Kari" LLC

The object of research for the diploma project is one of the branches of the international network of Kari LLC. Located at Omsk, Mira Ave., 34.

Opening hours: from 10.00 to 21.00 daily.

The decision to create the Company was made by the General Meeting of the Company’s founders on June 14, 2011. The Society operates on the basis of the Charter.

The Kari project owes its existence to one of the most dramatic episodes in the history of Russian business. Igor Yakovlev, who founded the Eldorado chain of household appliances and electronics stores in 1994, turned it into the leader of the Russian market in 15 years. And in 2009, I lost it.

According to data for 2007, Igor Yakovlev was the holder of 43rd place in the Forbes ranking of 100 Russian millionaires.

The businessman began thinking about a new project almost immediately after leaving the previous one. The fact that Yakovlev intends to invest in creating a network of inexpensive shoe stores in familiar markets - Russia, Kazakhstan, Poland and Ukraine - became known at the beginning of 2011.

The shoe chain combines the experience of Eldorado workers and the innovative approach of Kari’s young specialists.

The basis of the company's philosophy is "Better cheaper, but more."

“Several pairs of shoes at an affordable price instead of one expensive one” - this is the essence of the fast fashion concept in which Kari works. A revolutionary format for the Russian market, where consumers were willing to save on food in order to purchase a pair of expensive brand shoes.

But Kari is confident that they made the right decision: fast fashion is becoming increasingly popular in Europe, and Russians will also want to buy “a lot and cheaply.” The so-called "fast fashion" is a European trend.

Fashionable modern Kari shoes are comfort, original design, bright colors.

The Kari shoe chain offers a wide range of products to everyone.

As of December 2012, the network consisted of 80 branches.

By the end of 2013, the businessman plans to open at least 260 points, and by the end of 2014, the number of stores in the chain may increase to 1000.

"Kari" has the opportunity to occupy its niche in the market - inexpensive shoes for the whole family - today, this is one of the most promising markets in Russia.

Kari’s company is still very young, but looking at the dynamics of development, we can say with confidence that very soon it will be one of the most popular shoe brands in Russia. This is due to a huge number of factors. Kari's shoes have earned the love and sympathy of customers, and the chain of stores is growing rapidly.

In Omsk, the network is represented by four branches:

Etc. Mira, 34;

St. Lenina, 19;

The store at the address Omsk, Mira Ave., 34, began its existence in December 2012. In such a short period of time, the branch has gained the trust of visitors and ranks second in the Siberian region in terms of goods turnover. The store is staffed by a young, friendly team. There is rapid career growth among employees.

The director of the store is Evgeniy Aleksandrovich Keller, who began his activities at Kari LLC as an administrator and within six months rose to director.

Table 1. Trade services of Kari LLC

The international chain of KARI stores covers almost the entire territory of Russia, Kazakhstan, Ukraine and Belarus. The number of our stores around the world exceeds 700 outlets and this figure is growing every day!

In this regard, KARI is interested in landlords' proposals for long-term leases for premises for new stores.

If you are looking for a bona fide tenant to rent out the premises, send your proposal to [email protected], be sure to indicate the city in the subject line of the letter. If the proposal is on a federal scale - a country.

Within two working days, your proposal will be forwarded to the appropriate department and, if we are interested, you will be contacted.

Please note that Call Center specialists do not provide advice on the status of your requests and do not provide contact information for responsible managers. Hope for your understanding.

offers for renting the Kari Shoe store:

I would like to offer you my space for rent located at the address: Sverdlovsk region, Kushvinsky district, village. Baranchinsky. A separate building, with a total area of 250 sq.m., first floor, completely new, recently rebuilt (there is a possibility of expansion with a total area of 300 sq.m.). It is located in the center of the village, nearby there is a secondary school, chain grocery stores, not far away there is a post office, a savings bank branch, and rows of five-story residential buildings.

Retail and office space for rent in a developing densely populated area of Yaroslavl, st. Newtona, 49B. In a four-storey building, total area 520 sq.m., division of areas is possible, common entrance, power 25 kW, building gas supply, centralized water supply and sewerage.

Room area - 520 sq.m.
First floor - 136 m2,
Second floor - 145 m2,
Third floor -145 m2 and
Attic - 90 m2
The room is open plan.

High pedestrian and car traffic. The facility is located in the center of a residential area, equipped with new high-rise buildings, in close proximity to public transport stops and the market. schools, gas stations, sports complexes, clinics, etc.