12Oct

Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities :

• City or district administration;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

• basements of houses cannot be used for salons and hairdressers;
• it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
• room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite is the presence of sewerage and water supply;
• ventilation systems should not be combined with ventilation of residential apartments and public premises;
• interior wall decoration should not be done using paper wallpaper;
• The illumination of each workplace must be at least 40 lux.
• the entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

• mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
• devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
• All technical equipment must have warranty service, as evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

• logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• agreement on the removal of: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution about passing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

• staff briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• order appointing an employee responsible for fire safety;
• employee action plan in the event of a facility fire;
• document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

Marketing research – sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future clients – will help answer these questions. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option– salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
• Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
• VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons are usually closed. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. We need to pay attention to the popularity of this place, that is, its trafficability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

• The number of people coming to the shopping center;
• The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
• The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of ​​the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• a chair that swivels for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon offers manicure services, you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors – 3 varieties;
• hair clipper;
• hair brushes – 3 pcs.;
• thinning scissors – 2 types;
• straight razor – 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

• hardware tattoo;
• deep and medium peelings using chemical compounds;
• rejuvenating procedures with injections.

A cosmetologist can work in a salon with a secondary medical education in the specialty “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:

• superficial and chemical peels;
• gentle hardware cosmetic procedures;
• medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for craftsmen to improve their skills;
• ensure that new masters have clients;
• send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

• repair– from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners – from 30 thousand rubles;
• salary for employees(depending on revenue) – 40-60 thousand rubles;
• accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be higher by the same amount. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
• If cosmetics are sold, it should bring in 20% profit.
• To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the salon’s operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
• The administrator receives 1% of all salon profits as a bonus.
• When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
• You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

1. Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
2. Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
3. Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
4. Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of ​​how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon as a franchise or otherwise franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• Sometimes advertising costs are also covered by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

• Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
• Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• politeness to regular and potential clients;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

The hairdressing business is quite profitable, does not require large investments, licensing, collecting an extensive list of permits, and is not afraid of competition. Therefore, opening a hairdresser is a very successful and feasible idea.

Before opening a hairdressing salon, decide on the format of the future establishment. It could be:

1. Economy category hairdresser offering budget services. Such establishments are usually designed for 1-2 chairs and are located in residential areas.
2. A mid-level salon offering a wider range of hairdressing services, nail services, some.
3. An elite establishment providing first-class hairdressing services. In such salons they practice an individual approach to the clientele. The staff employs highly qualified craftsmen and has its own image makers and stylists. Such establishments are usually located in the city center and are designed for clients with high incomes.

Despite the fact that the potential profit of prestigious salons is quite large, such establishments are not always profitable (more details). Firstly, the high cost of rent affects it. Secondly, given certain market conditions and economic parameters, such services may not be in demand. Experts in the salon business believe that the most viable and reliable project is opening an economy category establishment.

Choosing a concept, drawing up a basic set of services

The goal of this project will be to create an economy establishment designed for 2-3 places. Let's figure out what it takes to open a hairdressing salon of this type. First you need to decide on a basic set of services. For our establishment it will be:

• simple and fashionable haircuts;
• hairstyles and styling;
• hair care treatments;
• perm;
• coloring;
• shaving.

Gradually the list of services can be expanded.

Registration of a hairdressing business

You can register a hairdressing salon as an (individual entrepreneur) or a legal entity (). The first option is preferable because:

1. The level of responsibility of an individual entrepreneur is lower than that of an LLC, but the opportunities are approximately the same.
2. To register an LLC, you need to have an authorized capital, so opening a hairdressing salon from scratch will not be possible. You will also need to draw up constituent documents, make a round seal, open an account, and arrange other attributes required for legal entities.
3. The establishment provides services to individuals.
4. Individual entrepreneurs pay less taxes and keep accounting records using a simplified scheme.

In fact, an LLC for a hairdressing salon is beneficial only if the founders of the establishment are several people.
for salon business:

• 93.02 – and hairdressing salons. This category includes styling, cutting, trimming, coloring and tinting, curling and straightening, shampooing, shaving, hair trimming, pedicure, makeup, manicure, etc.
• 52.33 – and also 52.13 – retail sale of other types in non-specialized outlets. The specified codes will be needed if the establishment sells hair/skin care products;
• 85.14 – other health activities, as well as 93.04 – physical education/recreational activities. These codes are needed if you are going to add a massage room to the establishment, offer weight loss services, etc.

Choosing a taxation system for hairdressing

Individual entrepreneurs can voluntarily choose the simplified tax system or UTII, or switch to PSN. It is advisable to decide on the tax system before opening a hairdressing salon, since it will be possible to change it only from the next calendar year.
It is usually profitable for hair salons to work under the UTII scheme. But if you expect that your establishment will bring in over 900 thousand rubles annually, it is advisable to purchase a patent. To calculate its cost, the planned annual income should be multiplied by 6%. Thus, for Moscow, the price of a one-year patent in this segment will be 54 thousand rubles. PSN is allowed to be used only by individual entrepreneurs. The average number of employees during the reporting period should not exceed 15 people.

What permits are needed to open a hairdressing salon?

To run a hairdressing business you do not need to obtain a license. But you should obtain a sanitary and epidemiological certificate for public utility services. Let's figure out what is needed to open a hairdressing salon from the permitting documentation:

1. Rospotrebnadzor is notified that you have started a business activity. This must be done before the establishment opens.
2. The premises, equipment and conditions in the cabin must comply with SanPiN 2.1.2.2631-10. Rospotrebnadzor monitors compliance with these requirements.
3. The premises must meet all fire safety requirements.
4. Hairdressers must have health certificates.

It is advisable for owners to complete voluntary certification. This procedure confirms the safety of the services provided in the establishment and their compliance with all standards/norms.

What are the requirements for a hairdressing salon?

Choosing premises for a future hairdressing salon is a very important stage that directly affects the profitability of the establishment. It is recommended to open an economy category salon in residential areas. When selecting a premises, you should pay attention to its compliance with fire and sanitary standards, the presence of connected communications.

1 place must have at least 6 m2 of space. Before opening a hairdressing salon, you will need to equip a waiting area, a staff room, and a bathroom. After carrying out simple calculations, we find that the minimum area of ​​the room should be about 40 m2. It should be noted that it is prohibited to place a hairdresser in residential apartments. The exception is cases when the apartment is transferred to non-residential use.

When creating a technological project, it is necessary to calculate and plan all of the above zones. Based on this document, a communications project is developed, which includes ventilation, water, sewerage, and electricity. Then they create a design project. Usually, the owner of the establishment has to make repairs in the selected premises. Carefully select a construction team and carefully read the contract agreement. After all, the success of a business will largely depend on the quality of the establishment’s design.

What equipment will you need?

To open a small salon you will need some equipment. But all equipment must be of high quality. It is advisable to purchase professional equipment designed for use in salons. Household analogues quickly fail, unable to withstand significant loads. So, what is needed for an economy hairdressing salon:

• Tools: scissors, combs, razors, curlers, clamps;
• Devices and equipment: dryers, hair dryers, hair clippers. The establishment is equipped with 1 sink with a chair. They also buy hairdressing chairs equipped with a hydraulic mechanism, according to the number of jobs;
• Furniture and items: bedside tables, sofa, mirrors, cabinets (for clothes and cosmetics), coffee table, chairs/armchairs for the hall, computer desk, hanger;
• Textiles – capes, towels, napkins, workwear/uniforms for staff;
• Computer for the administrator's workstation;
• Consumables, cosmetics.

You can select turnkey equipment for your salon by contacting a company that specializes in equipping hairdressing salons. A more complex, but cheaper option is to independently select all the necessary products in. Perhaps you can get a job at the employment service. This will greatly simplify the start of your business. Moreover, grants are allocated to businesses in the service sector much more readily than to a retail outlet.

Recruitment

The staff of a small hairdressing salon consists of:

• Administrator;
• An accountant working under an outsourcing scheme or on a part-time basis;
• 3-4 foremen who work in shifts.

Obviously, the staff needs to be fully staffed before opening a hairdressing salon. The success of the business will largely depend on the professionalism and friendliness of the craftsmen. There is no universal scheme for finding good personnel. You can choose young professionals who are striving to improve, or you can choose experienced hairdressers with an established clientele. The latter will most likely ask for a higher salary.
To search, you can use the Internet, specialized publications, or rely on recommendations. Typically, a hairdresser's earnings are up to 40% of the proceeds. Labor relations are formalized with employees. It is important to check the availability of health certificates. It should be borne in mind that most clients strive to be serviced by a certain master. If a hairdresser is fired, be prepared for the establishment to lose some clients. Therefore, initially aim for long-term and mutually beneficial cooperation with masters.

A hairdressing salon is a business based on satisfying constant human needs, which allows you not to worry too much about competition and start a business with a relatively small budget. And the absence of compulsory licensing and a minimum set of permits make it possible to open a hairdressing salon profitably even for people without experience in this field.

If your budget allows, it is best to contact one of the many consulting companies that advise on how to open a hairdresser from scratch, help you prepare documents, select personnel, and even make your business as profitable as possible, and we will outline the brief basics of a business plan in this article.

What does it take to open a hair salon from scratch?

1. Services. First of all, you need to decide in what format your establishment will operate. There are 3 types of hairdressing salons:

• Elite hair salon. Such an establishment is usually located on the central streets of the area and is distinguished primarily by the level of service and quality of services, which are provided by professional craftsmen with considerable experience. The most difficult thing in this option is to find high-quality personnel, as well as to establish a flow of clients that would ensure profitability at a high level of costs.
• Hairdressing salon. This establishment provides cosmetic services and manicures, in addition to haircuts. Typically, in such establishments the price is somewhere between an elite and an economy option, and the start-up costs are comparable to those in a small city.
• Economy class hairdresser. Typically, such an establishment has only 2 chairs: one for men and one for women, and the price is low enough to establish a constant flow of customers from nearby houses. Before opening an economy class hair salon, you just need to find a suitable premises in a residential area and hire several yesterday's vocational school students.

1. Search for premises. The most common option is the ground floor of a residential building with a separate entrance. In this case, you will only need to transfer the premises to “non-residential stock”. In addition, the premises for a hairdressing salon must comply with sanitary standards and regulations; be sure to read them before opening a hairdressing salon, and even from scratch.

How much space do you need?

There is an unspoken rule according to which one master’s workplace should be at least 7 m2. If we take the economy option for 2 chairs, then the final size will be as follows: 2 workplaces - 14 m2, a reception area for visitors - from 5 m2, a toilet and restroom - from 5 m2 and a room for washing hair - from 7 m2. Total - from 31 m2 is needed to open a hairdressing salon.

1. Registration. For a small establishment with 2-3 seats, it is ideal to register an individual entrepreneur, OKVED code – 93.02. However, if you choose to open a salon, you will need to purchase a license to provide cosmetology services. You will also need a sanitary and epidemiological certificate for public utility services, and obtain a certificate of compliance of services with quality and safety standards.
2. Equipment. The best option would be to contact one of the special companies that provide services with full equipment for hairdressing and beauty salons. In general, you will need:

• Work chairs with hydraulic mechanism. Recently, chairs equipped with a sink have become widespread, which makes it possible not to install them separately, thereby saving space and money.
• Sushuara, one for 2-3 jobs is enough.
• Special hairdressing mirrors.
• A set of furniture, in particular armchairs or sofas for the waiting room, wardrobes and cabinets for linen. And also hair urns.
• Various devices and tools
• Capes, towels, uniforms for employees, etc. cloth.

1. Employees. This is the most difficult part of a business plan. Firstly, finding good professionals is very difficult. Many clients will visit your establishment only for such a professional and will go to another salon if this employee leaves your business. The employee’s skills must be documented, in particular, certificates of completion of courses, a diploma from a specialized school, etc. In addition, your craftsmen must undergo a medical examination and receive health certificates.

Secondly, if you are not a professional administrator, employees will regularly fool you and even steal from you. For example, craftswomen can lure clients from your salon to their home or, instead of your cosmetics, offer them their own, which are supposedly much cheaper but of worse quality. The administrator of the hairdressing salon may also not keep records and records of clients, sharing the proceeds with one of the masters, bypassing you.

Before opening a hairdressing salon, it is highly advisable to learn all these nuances on professional forums or from those who have opened a similar establishment from scratch. After the opening, arrange regular checks of employees and send your friends as secret shoppers to check the honesty of the craftsmen.

• Project Description
• Recruitment
• Description of products and services
• Marketing plan
• Financial plan
• Where to begin
• What documents are needed
  • • • Similar business ideas:

We bring to your attention a standard business plan (feasibility study) for opening a hairdressing salon. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment. The goal of this project is to open an economy class hairdressing salon in the city of N with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income.

An example of drawing up a business plan for opening a hairdressing salon in order to attract credit funds.

Project Description

The goal of this project is to open an economy class hairdressing salon in a city with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income. In the future, it is planned to create a network of economy class hairdressers throughout the city.

How much money do you need to open a hairdresser?

To implement the project, it is planned to attract own funds in the amount of 92,000 rubles and borrowed funds (bank loan) in the amount of 300,000 rubles. The total cost of the project, according to business plan calculations, is 392,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 436,845 rubles;
• Barber shop profitability = 14%;
• Project payback = 11 months.

What OKVED code should I indicate when registering a hairdressing salon?

The organizational and legal form of the hairdressing salon will be individual entrepreneurship. OKVED code: “93.02 Provision of services by hairdressing and beauty salons.” As tax systems A simplified taxation system will be applied, 6% of revenue.

The initiator of the project has more than 7 years of experience in this field (hair salon master).

Currently, practical activities have begun to implement the project:

1. Individual entrepreneurship is registered with the Federal Tax Service;
2. A preliminary lease agreement has been concluded for premises in a shopping center with an area of ​​54 m2, the rental cost per month is 45,900 rubles (850 rubles/m2);
3. The interior design of the premises is being worked out. An experienced designer is working on the project;
4. There is a preliminary agreement with the supplier of equipment for the hairdressing salon. A list of necessary equipment for organizing an economy class hair salon has been developed.

Recruitment

The organization's staff will consist of 6 people: a salon administrator and five professional craftsmen.

Description of products and services

Our hairdressing salon will be designed for people with average and lower income levels. Therefore, the prices of our salon will be significantly lower than the average price level of other hairdressing salons in our city.

The main emphasis will be on the number of visitors per day, with a fairly high quality of customer service. It is expected that about 30 services will be provided per day.

The main services that the hairdressing salon will provide include:

1. Hair cutting, drying and washing hair. Average check - 150 rubles;
2. Styling (everyday, wedding, formal, etc.). Average check - 120 rubles;
3. Highlighting. Average check - 400 rubles;
4. Evening hairstyle. Average check - 500 rubles;
5. Perm and hair straightening. Average check - 500 rubles;
6. Hair coloring. The average bill is 700 rubles.

In total, the average bill for services will be 395 rubles.

Our salon will create all conditions for the client: a pleasant atmosphere, professional technicians and a wide range of services at affordable prices.

Planned operating hours: from 10:00 to 19:00. Three foremen will work on each shift (we recommend reading the article “ How to hire an employee - step-by-step instructions"), work schedule of masters 2/2.

Marketing plan

We will be located in a busy part of the city, in close proximity to large office buildings. The traffic of the shopping center where it is planned to open a hairdressing salon is about 3,500 people per day. The hairdresser will be located on the ground floor in the direct line of sight for every visitor to the shopping center.

The main competitors of our organization are other salons that operate in our city. It is worth highlighting two main competitors who operate in close proximity to our salon. Let's conduct a comparative analysis of the strengths and weaknesses of these competitors:

The following activities are planned to attract regular customers:

1. Advertising in the media (newspaper, magazines, TV, radio);
2. Banners, banners, billboards;
3. Distributing leaflets, flyers, posting advertisements.

It is assumed that after all marketing activities to attract customers, the average attendance of the establishment will be about 25 people per day, who in total will be provided with about 30 services.

How much can you earn by opening a hairdresser?

As indicated in the section describing the services of a hairdressing salon, the average revenue per day will be: 395 rubles. (average check) * 30 services = 11,850 rubles, respectively, the monthly revenue will be 355,500. It is assumed that 40% of the proceeds will be paid to the craftsmen.

At the same time, the average monthly revenue will decrease during the summer holidays and New Year holidays. There will also be low revenue figures at the start of the business. The hairdressing salon will reach its planned revenue targets only in the 4th month of operation.

Total revenue for the year of operation will be 3,643,900 rubles.

What equipment to choose for a beauty salon

Additional equipment and consumables include disposable tableware, cosmetic products, hairdressing carts, accessories (scissors, clippers, hair dryers), etc. It is expected that about 70 thousand rubles will be spent on additional equipment.

The salon premises will comply with all SES and fire safety standards. Thus, in accordance with sanitary standards, the area of ​​the premises for one hairdresser must be at least 8 m2.

The total wage fund per month will be 136,463 rubles.

The services of an accountant and cleaner will be provided under fee-based service agreements. Monthly expenses for these services will be about 11,000 rubles.

Financial plan

The organization's monthly expenses are presented in the following table:

Total fixed costs will be 257,301 rubles per month.

The structure of annual costs is presented in the form of a diagram:

The main expenses of the hairdressing salon will be the cost of paying wages to employees - 53% of total expenses, paying rent - 18%, as well as paying insurance contributions to extra-budgetary funds for employees - 16% of the total expenses of the organization.

The calculation of economic indicators is presented in the table - forecast of income and expenses of a hairdressing salon:

The net profit of the hairdressing salon at the end of the year will be 436,845 rubles. The profitability of a hairdressing salon, according to business plan calculations, is 14%. With such indicators, the project will pay for itself in 11 months.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Before open a hairdresser, it is necessary to carry out very serious work - analyze, calculate, plan, formalize and think through everything.

Only in this case will the business be successful and provide consistently high profits, quickly recouping all expenses.

This field involves working with people, so it is suitable for those who easily communicate, find a common language with different characters, know how to resolve conflicts and interact effectively with clients. Most often, those who go into this business are those who already master the profession, know all the subtleties and nuances of the business from the inside, and want to realize themselves at a higher level.

Among the advantages of opening a hairdressing salon, it should be noted:

• Risk protection– services will be needed even during a crisis, at least men’s and children’s haircuts, the simplest procedures
• High demand regardless of the level of competition
• The ability to provide a high level of service and attract more and more new clients
• Chance expand the range services, sell related products (shampoos, conditioners, masks, hair accessories, etc.)
• Opportunity to create a network and constantly grow by opening new salons in different areas and cities

Before finding out what you need to open a hairdressing salon, it is advisable

Get to know the disadvantages of this business:

Step-by-step guide: how to become your own business owner

To open a hairdresser from scratch, you need to pay attention to the following steps:

1) Execute market monitoring in the city/district where it is planned to open the salon in terms of competitors, traffic, accessibility in terms of transport links, income level of residents, etc.

2) Decide what what is planned to open: economy class hairdresser or luxury salon. The choice depends on how much the business is worth and how much money is available. If you have little money, you can start by opening a small office and working independently, building a clientele and collecting money for expansion.

3) Register an individual entrepreneur - the simplest form of business, it involves quick and simple registration, a cheaper process, everything can be done independently.

There is no need for a legal address, constituent documents, authorized capital, etc., as is the case with registering an LLC.

When registering an individual entrepreneur, select code 93.02 (if you plan to sell goods, additional codes are selected).

You do not need to obtain a license, but you will need to obtain:

• Conclusion of the fire inspection and SES
• Registration documents for tax authorities
• Permission from Rospotrebnadzor
• Contract for removal of solid waste
• Agreements with contractors (deratization, disinfection, disinsection of premises)
• Registration of sanitary records for all personnel

4) Choosing the premises where you plan to open a hairdressing salon: it is better that it is a residential area or a center, with a separate entrance, a bright sign; it is forbidden to open such establishments in the basement.

5) Choosing equipment for the salon: it all depends on what funds the business plan allows you to spend, how many people will work, what services are planned to be provided. It is worth paying attention to the fact that clients value comfort very much, so at first it may be worth abandoning some complex and expensive service in favor of purchasing an ordinary coffee machine and the opportunity to treat clients to a delicious aromatic drink.

The equipment must be reliable and of high quality; you can order everything completely from the manufacturer or buy it separately, which will be cheaper but more complicated. To open a men's, women's, children's or universal hairdressing salon from scratch, you will need to purchase:

• Everything necessary for arranging the premises (reception, reception hall) - interior, furniture, hygiene, comfort
• Hairdressing chairs
• Dressing tables and mirrors, special cabinets, sofas
• Hair dryers, hair washers, dryers
• Curling irons, straighteners, trimmers, tongs
• Scissors, combs, clips
• Towels and capes, uniforms for employees

6) Before opening your own hairdressing salon, it is advisable to gain personal experience - this will help not only to approach organizational issues professionally, but also to recruit qualified personnel.

You need to look for interested and ambitious employees, give them the opportunity to constantly grow and undergo training, offer decent pay, good working conditions, so that there is an incentive to work well and there is no temptation to look for another job. You will need to hire hairdressers, an administrator, a cleaner and an accountant. If there are no funds, the functions of the last three workers can be performed independently.

7) Advertising and PR, creating an effective bonus program, attractive offers, organizing promotion on social networks, etc. All this also plays an important role and will affect the number of clients, business promotion and success.